Marketing and Communications Officer United Kingdom
Job description
Part-time, permanent position. (FTE 0.8) 29.2 hours per week.
If you’ve previously worked in communications, are creative and ambitious, we’d love you to join our fast-paced marketing and communications department as Marketing and Communications Officer (Student Opportunity).
We’re looking for a passionate individual who can bring something special to this role. Working closely with other colleagues, you’ll be responsible for planning and executing a wide range of communications activities that support Student Opportunity’s student communication and engagement objectives. With the student at the heart of all you do, we will look to you to develop and manage professional, targeted student communications and campaigns.
You’ll employ your creativity to write, produce and disseminate newsletters, stories and campaign plans. In pursuit of enhancing student experience, you’ll make decisions based on insight, having previous experience in undertaking research such as desk research and holding focus groups. It's important you have a sound knowledge of online channels as you’ll use our CRM system regularly and also work closely with our web team producing and preparing digital content.
We’re looking for someone with demonstrable experience of working in a communications role, either as part of a marketing communications or internal communication function. Excellent interpersonal skills are key; you’ll need to develop a broad network of contributors and stakeholders involved in making this role successful. You’ll be great at multi-tasking with top-notch organisational skills and comfortable communicating with a variety of different audiences. Experience within higher education is an added bonus but not essential.
To find out more or arrange an informal conversation about the role, please contact: Grace Nolan, Strategic Campaigns Manager (Student Communication) ([email protected]).
Interview Date: 14th July 2023.
Job Description
JOB PURPOSE
Working closely with colleagues within Student Opportunity to plan and undertake a wide range of marketing and communication activities that support Student Opportunity’s student communication and engagement objectives and deliver in line with departmental aims. To have the student at the heart of all you do, this will include providing a professional campaign planning and communication service.
DUTIES AND RESPONSIBILITIES
1. In collaboration with Student Opportunity, and in conjunction with the overall (student) communication strategy, to develop compelling activity plans that focus on the needs of students and deliver the strategic direction of Student Opportunity and the institution. You will lead the development of these plans, which would typically include establishing objectives (taking into account relevant strategies and ensuring that the Student Opportunity offer is inclusive), messaging, understanding of external and internal factors and audience needs, use of appropriate channels and mechanisms to evaluate and report on effectiveness of campaigns to relevant stakeholders.
2. Responsible for managing the planning and production of campaigns and communications content including digital assets, print materials, photography, videos, blog, and online content. The role will also contribute Student Opportunity content to core channels such as social media channels and the website. To work closely with the Student Opportunity IT team to support development of web content. To support Student Opportunity’s social media strategy, working with relevant MCI colleagues. To provide relevant audience insight and provide Student Opportunity key selling points, positioning and develop content to be used on identified channels.
3. To be the key relationship manager with Student Opportunity, advising on best practice, liaising with the Head of Operations & Information on Student Opportunity objectives, providing guidance and direction to the Student Opportunity Deputy Hub Coordinator on operational communications matters, and developing strong and effective relationships with Student Opportunity staff.
4. With support from the Market Research and Insight Team, in pursuit of enhanced student experience to develop a comprehensive understanding of audience and the external context, and use this to work with Student Opportunity to develop strong messaging.
5. Working in a virtual team across MCI, proactively contributing to and shaping marketing and communications projects and campaigns to support strategic objectives using an assigned budget and motivating and developing cross-functional teams to deliver results.
For further information about the University of Warwick, please read our University Further Particulars.
For further information about the department, please visit the departmental.
Warwick is committed to building an organisation of mutual respect and dignity, promoting a welcoming, diverse, and inclusive working and learning environment. We recognise that everyone is different in a variety of visible and non-visible ways, and that those differences are to be recognised, respected, and valued. Where possible, we go beyond legislation to provide a place where everyone can thrive, supporting all staff to achieve their full potential. We aspire to remove economic, social and cultural barriers that may otherwise prevent people from succeeding.
We therefore welcome and encourage applications from all communities regardless of culture, background, age, disability, sex/gender, gender identity or expression, ethnicity, religion/belief, or sexual or romantic orientation. To find out more about our social inclusion work at Warwick visit our webpages here.
The University of Warwick holds an Athena SWAN Silver award; a national initiative to promote gender equality for all staff and students. Further information about the work of the University in relation to Athena SWAN can be found at the following link: Athena Swan (warwick.ac.uk)
The University of Warwick is one of the six founder institutions of the EUTOPIA European University alliance, whose aim is to become by 2025 an open, multicultural, confederated operation of connected campuses.
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Benefits and Rewards
Please refer to this link for a full list of our employee benefits here at Warwick here.
