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Marketing Analyst

Circa £38,000 + benefits

Permanent

35 hours per week (happy to talk flexible working)

Wimbledon (hybrid working)

We’re the CIPD — the professional body for HR and people development. We are the voice of a worldwide community of more than 160,000 members committed to championing better work and working lives.

It’s an exciting time to join our ever growing marketing function with an organisation wide digital transformation, a new website launch and new digital marketing strategy underway. There's an opportunity to develop and build on your skillset as we develop our analytics capability and deliver on our roadmap with some key focus areas being behavioural analytics and the introduction and integration of GA4 with our data systems.

We offer a friendly and stimulating culture and a wide range of professional development opportunities and benefits such as 28 days’ holiday, free access to LinkedIn Learning and an award winning pension.

The Role

The Marketing Analyst will define and implement measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. You will conduct conversion optimisation surgeries with marketing team members, with the aim of improving efficiency in their digital marketing strategies and increasing ROI.

What You’ll Be Doing

• Identifying business unit objectives and advising on suitable measurement strategies.
• Benchmarking performance across all online and offline channels and advising on KPIs.
• Using methodical performance analysis to influence/support campaign strategies.
• Developing custom marketing dashboard concepts for client reporting via Excel and Power BI.
• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data.
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
• Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data.
• Providing advice on campaign tagging and additional on-site tracking.
• Spotting potential to improve existing reporting and analytical procedure, implement innovative new methodologies, and utilize emerging technologies and ‘best practice’.
• Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based.

What You’ll Need To Be Successful

• Relevant qualification and professional level of expertise in a relevant field or equivalent experience.
• Experience in working within a marketing and business intelligence environment.
• High level of experience in:
  • Working with analytical software (e.g.GA, Power BI, Looker)
  • Data analysis techniques and advanced excel
  • Analysing and reporting on website analytics and user behaviour.
  • Identifying and validating strategic and tactical marketing objectives
  • Measuring and analysing online marketing campaigns including organic and paid search, email, affiliate, display and social. delivering actionable insight and recommendations in different ways from one-off reports and deep dive analytics to self-serve dashboards.
  • utilizing classic digital data alongside broader business data to build a holistic picture of performance.
  • setting up and running A/B tests and have a strong understanding of testing and experimental design.
• A sound understanding of the conversion funnel, and the implications that has on acquisition channels and retention.
• Sound reporting skills and an ability to relay analytical insights to a diverse range of internal audiences.
• Experience in being able to work internationally and with an international mindset across cultures, geographies and diverse customer tastes.
• Excellent communicator with good presentation and relationship building skills. Able to build trust with stakeholders and explain technical concepts to non-technical audiences.
• Ability to work collaboratively and manage multiple projects.

If this role describes you and your career aspirations, then click APPLY.

CIPD: valuing everyone as an individual!

The CIPD define diversity as valuing everyone as an individual – we value all our employees, customers and clients as people. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion in employment regardless of age, disability, gender reassignment, sex, marriage and civil partnership status, pregnancy and maternity status, race, religion or belief.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible