market analyst Chattanooga, TN
Job description
Digital Marketing Analyst (At Office & Remote - Must Be Located in Chattanooga, TN Area)
Roles and Responsibilities
Overall Roles and Responsibilities - To support the strategic and tactical direction of all content and digital marketing initiatives for CMC Publications and CMC Digital Smart Marketing.
Responsibilities Include:
Monitor the digital performance of client brands, CMC Publication’s brands, and competition.
-This includes gathering and formatting data for:
- Website metrics
- Social metrics
- Google search ad metrics
- Google Business Profile metrics
- Reputation management metrics
- Content direction
-Once data is gathered, the person in this role will be required to create reports and summarize results using standardized formats.
-Among others, data sources used for these analyses include:
- Google Analytics
- Google Search Console
- Google Page Speed Insights
- Google Trends
- Google AdWords
- Semrush
- MailerLite
- Facebook Ads
- Facebook Insights
- WP Engine
Maintain dashboards, reports and reporting tools.
- This person will be responsible for ensuring that tools used to gather and report data are operating correctly.
Support SEO and website management initiatives.
- Once data has been analyzed with a team of Digital Marketing specialists and the course of action has been established, this person will be responsible for implementing and overseeing SEO initiatives.
- Website management activities include updating content, technical trouble shooting, back-end updates, plug-in updates, and ongoing reporting.
Skills and Qualifications Required for Fulfilling Role
- Bachelor's degree with a major requiring a high level of analysis, use of excel, and working with data/numbers
- Experience with data sources mentioned above.
- Fluent in Word and Google Apps.
- Excellent knowledge of Excel (vlookup, pivot tables, conditional formatting, etc.)
- Enjoy working with people; excellent communication skills.
- Excellent project management skills.
- Ability to work against timetables.
- Attentive to details.
- Team player, flexible, on time, trustworthy and responsible.
- Establish and uphold the highest standards to include personal conduct, patience and pleasant interaction with all parties involved with the company.
About CMC Publications
CMC Digital Smart Marketing is one of the most strategic, transparent, and trusted digital marketing agencies in the Chattanooga area. The company continues to experience exceptional growth by leading and executing digital marketing strategies for clients, as well as producing best-in-class websites.
CMC Publications, LLC, is a leader in print and online magazine publications in the Chattanooga area (SE TN and N GA). The company publishes three titles and 16 magazines over the course of a year. These include CityScope® (30 years) and HealthScope® magazine (34 years) and Choose Chattanooga® * Chattanooga Resource and Relocation Guide® (13 years). All are of the highest quality and premier, glossy publications. In addition to the print publications, the company directs several websites and social media platforms for these brands.
CMC Publications and Digital Smart Marketing are family-owned businesses. The company is very involved with supporting the local community. Every year CMC Publications leads the Moth Ball® by CityScope® and Your Little Black Dressby HealthScope® which raise money for non-profits that benefit women in need. To date, the company has gifted over $425k to local non-profit organizations.
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Work at Office & Remotely
Job Types: Full-time, Part-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
Application Question(s):
- How many years of experience do you have using data sources described in the job description?
Education:
- Bachelor's (Required)
Experience:
- data analysis and reporting: 2 years (Required)
Work Location: Hybrid remote in Chattanooga, TN 37405
