Manager Digital Marketing London, England
Adidas
Full Time
London, England
27374 - 60000 GBP ANNUAL Today
Job description
Purpose & Overall Relevance for the Organisation:
As Digital Marketing Manager, you will optimising & executing our performance marketing for the defined digital eMarketplace key account for the Adidas brand in Europe. Tailoring our approach to best serve consumer needs across the different European countries and looking to maximise ROAS.
Key Responsibilities:
- Optimising PPC and DSP campaigns to maximise ROAS and brand exposure across the defined key account within Europe.
- Through data and analytics, continuously re-assessing the most optimal mix across both on-site and off-site investments for the defined digital account.
- Partnering closely with the Digital Partner Commerce team (DPC/Digital Wholesale) and digital communities to drive synergies in our approach
- Engaging with the marketing & advertising teams at the defined key account to better understand the different investment opportunities available, alongside the key KPIs to help define where best to channel our brand investments (e.g. Reach, ROAS, CTR, ATC etc…)
- Partnering with the local Brand teams to ensure a consistent and aligned go-to-market approach, factoring in the holistic impact on the European marketplace
- Working with the Digital Operations account lead to ensure that the most relevant content is both available and displayed to the end consumer, to maximise brand appeal and sales
- Leverage the various planning tools available, ensuring that any marketing plans are targeting the most appropriate target audience, alongside maximising profitability and ROAS
- Maintaining and updating the brand store within the digital ecosystem of the defined key account, ensuring that the content is leveraging the most updated brand direction and our consumers can experience our brand in the best possible way
- Partnering with relevant internal & external stakeholders to execute an effective campaign management strategy focussed around key launches and key commercial periods (e.g. Cyber Week, Prime Day etc.)
Key Relationships:
EU Digital Partner Commerce (DPC), EU Paid Media Measurement, Wholesale Sales, Brand Activation, Global DPC, Key Account advertising & marketing teams, Key Account commercial teams, EU brand team
Knowledge, Skills and Abilities:
- Ability to work effectively under pressure within an international team environment
- Knowledge & experience of Amazon Advertising is a must
- Excellent PC & system knowledge, especially Excel (advanced level)
- Experience working with leading global eMarketplace platforms
- Ability to extract clear insights from vast data sources
- Strong understanding of digital marketing KPIs including ROAS, Reach, CPC, CTR, CVR
- Strong planning, organizing & project management skills
- Result driven personality & great attention to detail
- Outstanding analytical and problem-solving skills
- Keen interest in performance marketing & the digital industry
- Highly motivated, with the ability to work in deadline driven environment
- Solution-oriented with a focus on achieving results.
- Fluent English is necessary
Requisite Education and Experience / Minimum Qualifications:
- Experience working with Amazon Advertising is preferred
- Experience in optimising Performance Marketing strategies to maximise ROAS
- Experience in localising Performance Marketing plans to the relevant European locale
- Minimum 2 years of Performance Marketing experience with a recognised top-tier brand
- University degree is preferred
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager Digital Marketing
BRAND:
adidas
LOCATION:
London
TEAM:
Sales
STATE:
LND
COUNTRY/REGION:
GB
CONTRACT TYPE:
Full time
NUMBER:
500460
DATE:
Aug 14, 2023
Adidas
www.adidas-group.com
Herzogenaurach, Germany
BJØRN GULDEN
$10+ billion (USD)
10000+ Employees
Company - Public
Department, Clothing & Shoe Stores
1949
