International Regional Team Leader Sunderland, North East England, England
Job description
To lead and support a regionally focused team to develop specific markets
effectively, leading to student conversion to one of our campuses and achieving our
International Recruitment and development targets.
Key Responsibilities
and Accountabilities:
- To work with the Heads of International Development to ensure the
- Assist the Heads of International Development in identifying potential
partners and gathering all necessary documentation as per the regions of
responsibility allocated to you.
- To represent the University at recruitment fairs, agent events, and with
intermediaries such as British Council.
- Play an active role in converting applicants to enrolment using a range of
International Office to support the overall conversion activities.
- Liaise with relevant on campus societies (i.e. Student Union staff and
groups) and assist on the delivery of social events including welcome event,
celebration events for regional festivals and pre- departure.
- Work closely with the International Marketing Officer to plan and deliver a
range of integrated marketing campaigns, branded communications and
other activities to support the recruitment of international students to the
University’s Sunderland and London operations for the markets which you
are responsible for.
- Act as a key contact point for recruitment staff in our overseas offices in the
and/or TransNational Education (TNE) related requests.
- Support our TransNational Education (TNE) partners, in the markets you
are responsible for, in the presentation of the University’s brand overseas
and give marketing and branding advice and guidance.
- Liaise with teams in Sunderland, Hong Kong, London and the International
Office to plan and deliver recruitment initiatives that are measurable and
deliver maximum impact and value for money.
- Liaise with the International Marketing Officer to produce and maintain
supporting literature, merchandise and the international website and ensure
it is kept up to date.
- Advise on and support partnership and representative agent marketing
activities and initiatives for the markets you are responsible for.
- Liaise with the Alumni Office to seek opportunities for fundraising,
the markets you are responsible.
- Plan and execute events overseas to promote to a range of B2B and B2C
audiences with the aim of generating income to the University.
- Promote overseas study opportunities to students studying at the University
and briefing sessions.
- Where appropriate, identify and work with the Study Abroad Officer to
establish suitable Study Abroad in and outbound opportunities within your
regions of responsibility.
- Act as a key contact for specific faculties under your remit and liaise with
both faculties and services to coordinate the processing of applications,
admission, registration and module registration for both incoming and
outgoing students.
- Work closely with overseas partners to provide ongoing support and advice
for incoming students and staff.
- Analyse international student recruitment data, identify trends and report
making.
- To undertake other duties, commensurate with the grade and role, as
required by the International Office Senior Management Team or
University’s Executive Team.
Leadership Responsibilities
- To line manage a team who are regionally focused towards specific
- To lead and manage specific projects determined by the International
- To lead and manage overseas staff to meet regionally determined
- Monitor, coach, motivate and appraise staff who you have line management
- Assist other equivalent post holders at the equivalent level with covering
responsibilities during periods of overseas travel, leave or when required due
to absence.
Supporting Customers and Stakeholders
- To support key customers and stakeholders both internally and externally
o Faculties
o Compliance
o Student Journey
o Finance
o Planning
o Marketing
o Overseas offices
o TNE Partners
o Agents
Contribution to Culture
• To understand and support a culture in the Service which supports
University and Service priorities, including:
o Responsiveness
o Excellence in customer service and valuing the importance of
delivering services of the highest quality
o Ownership of actions;
o Adaptability & a 'can do' attitude
o Strong communication
o Innovation
o Inclusiveness
o Collaboration and working across team boundaries to build &
strengthen working relationships
o Offering challenge appropriately to ensure processes are
considered and robust
o Flexibility of approach
o Being student-centric’
- To contribute to a culture of customer focus, relationship management and
a strong team ethic.
- Familiarity, empathy and sensitivity to the cultural expectations of working
Special
Circumstances:
- Working to achieve common objectives; sharing values of continuous
thought for colleagues and others.
- The post-holder will be required to have a flexible approach which may
- Extensive overseas travel will be a key component of this role.
University of Sunderland
Role Profile
Part 2
Part 2A: Essential and Desirable Criteria
Essential
Qualifications and Professional Memberships:
• A Degree level qualification (or equivalent qualification), or possess significant
experience within a similar role.
Knowledge and Experience:
• Demonstrable experience and success of working in a role that involves
marketing and/or recruitment to international segments and stakeholders.
- Experience of developing campaigns and materials with a pre-defined
- A proven understanding of marketing within a digital context particularly
with Customer Relationship Marketing and conversion.
- Experience of project management.
- Experience of delivering high levels of customer service.
- Experience of working within a role requiring the use of initiative.
- Ability to work under pressure and to tight deadlines whilst maintaining the
- Demonstrable experience of working within a role that requires effective
planning and organisational skills, strong attention to detail, and an ability to
negotiate, troubleshoot issues, persuade and influence.
Desirable
Qualifications and Professional Memberships:
- A qualification in a relevant discipline to the role.
Knowledge and Experience:
• Experience of working in a sales and/or target focused environment.
- Experience of working with people from a diverse mixture of overseas
countries.
- Experience of working within Higher Education.
- Experience of maintaining databases and using data to report accurately to
- Experience of report writing.
- Experience of using SITS student record system
- Experience of managing a Team and monitoring, coaching, motivating and
- Experience of writing for content for CRM, websites or social media.
- Experience of working overseas.
Part 2B: Key Competencies
Competencies are The post holder will motivate and lead the team to develop specific markets
assessed at the effectively, leading to student conversion to one of our campuses and achieving our
interview/selection International Recruitment targets.
testing stage
The post holder will also have responsibility to undertake development work within a
specific territory, which would include student recruitment, study abroad and TNE.
Date Completed: February 2023
