International Marketing Director Oxford, England
Job description
ABOUT THE ROLE
As we focus on our future growth, it is vital we create the right conditions for our Marketing functions to be truly customer-centric. This will enable us to develop new business models to take next-generation products to market and to easily bring customer insight into the product development processes.
In the role of International Marketing Director within our Education division, you’ll be responsible for planning, directing and controlling the overall marketing strategy. You’ll provide marketing services to International and OxfordAQA, a joint venture, bringing a unique view not just on resources and published goods but with qualifications too.
Key accountabilities:
- Support consumer-focused multi-channel demand and lead generation campaigns across events, sponsorships, digital marketing, content marketing, social media and PR
- Lead the strategy, channels and infrastructure to enable effective use of digital marketing
- Provide leadership in brand management to ensure integrity and clarity with the corporate brand and sub-brands
- Ensure strong relationships are in place across the Education division and OxfordAQA for clear alignment of marketing and brand strategies globally
- Lead International and OxfordAQA’s approach to professional development services as part of our integrated offer
- Ensure customer, competitor and market research programmes help inform marketing, product, and customer experience strategies
- Drive strong sales and marketing alignment
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
ABOUT YOU
As we continue our digital transformation, you’ll play a key role in shifting our business models to ensure they are fit for future, and with that may come a lot of unknowns. You’ll be comfortable dealing with ambiguity, and use the data available coupled with your experience of the market to make sensible decisions.
Essential:
- Extensive experience of developing and implementing measurable and commercially successful marketing strategies
- Strong digital and data literacy experience, including CRM and marketing automation
- Proven success in a leadership role, with strong entrepreneurial skills
- Proven people management, advocacy, and influencing skills
Desirable:
- Experience of working across International markets
- Experience in developing brand equity through media, thought leadership, and advocacy activities
- Experience working within matrixed organisations
BENEFITS
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
This role comes with the added benefit of private medical insurance, a car/allowance, and management bonus.
Please see our Rewards and Recognition page for more information.
QUERIES
Please contact [email protected] with any queries relating to this role.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
