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Job Introduction

The BBC Children’s and Education department deliver the best cross-platform and on-demand service for all UK children, providing a trusted environment that is enriching, enabling and relevant to under 16s. We are the leading children's broadcaster in the UK, reaching millions of children 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and JoJo and Gran Gran to stand-out dramas like The Next Step and Dodger. Our education offer for children, teachers and carers is core to delivering on our mission to transforming lives through education through services like BBC Bitesize and BBC Teach. We’re proud of the award-winning content we make across all platforms and we’re now in an exciting time of growth and transformation. We’re looking for an exceptional strategic YouTube expert to help drive the future success of BBC Children’s and Education.

Main Responsibilities

The Head of Social, BBC Children’s and Education will develop and deliver the strategy for a social portfolio across CBeebies, CBBC, BBC Bitesize, Newsround, BBC Food and BBC Teach. You’ll also lead on the organic social strategy for our priority brand and franchise campaigns, to ensure we grow our brand awareness with our hard-to-reach young audiences.

This role will set the standard for our social media activity; you will be helping our exceptional content and services reach more people on social platforms to increase time spent with the BBC. You will lead a team of social experts to deliver content and manage accounts across TikTok, Instagram, Facebook and Twitter, and you’ll be responsible for ensuring our editorial output is world-class and creatively excellent.

You will work collaboratively with teams across the BBC and with senior stakeholders to deliver a strategy that maximises pan-BBC opportunities for delivering increased value and impact. You will also be responsible for building relationships with relevant influencers and partners to increase the reach and engagement in our social activity.

Are you the right candidate?

We are looking for a social expert and team leader who is determined to deliver results and is driven by finding impactful opportunities to grow the reach and engagement with the BBC and our core digital services.

The ideal candidate will have a proven track record in devising and delivering impactful social media strategies for major TV brands, channels or franchises. You will be an innovative, strategic thinking who is able to spot opportunities with emerging and existing platforms to deliver greater reach or engagement.

You will be a highly skilled communicator with exceptional stakeholder management skills, and you will have experience in working collaboratively with teams and platform partners to deliver success. You’ll be a strong and inspirational leader with excellent organisational and planning skills. You’ll be experienced at managing busy workloads amid conflicting priorities and tight deadlines, whilst remaining calm under pressure.

You’ll have excellent editorial judgement and a strong understanding of young audiences and their digital behaviours. will be knowledgeable about youth audiences and their digital behaviours and are passionate about delivering editorial excellence in everything you do.

This is not an entry level role, we're looking for candidates with professional experience within the area, please review the criteria for the role before applying.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band: E
Contract type: 1 x Continuing
Location: MediaCityUK, Salford / Open to hybrid working

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

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