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POSITION: Head of Motorsport Communications & PR

POSTING END DATE: 1st May 2023

LOCATION: Gaydon (UK)

SALARY: Competitive

Jaguar Land Rover is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviours we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

WHAT TO EXPECT

Jaguar Racing is part of the Jaguar Land Rover Motorsport department and competes in the ABB FIA Formula E World Championship. Jaguar Land Rover Motorsport and Jaguar Racing sits within the Chief of Staff function and is responsible for all strategy, planning and delivery of all motorsport activities for both Jaguar and Land Rover brands.

Within this function is the Motorsport Communications and PR team whose responsibilities include the development of the strategy, planning and delivery of best in class and highly effective Owned and Earned communications for multiple stakeholders. The team is responsible for delivering industry leading, innovative, always on communications for all audiences and media relations that support the function’s objectives and KPI’s. Importantly the team is responsible for ensuring the communications strategy supports and enhances Jaguar Racing, Jaguar and Jaguar Land Rover’s Reimagine strategy and modern luxury vision.

The Head of Motorsport Communications and PR is responsible for leading and realising the function’s full communications objectives and ensuring highly effective and positive integration with all stakeholders including media, team partners, prospect partners, FIA Formula E, FIA, internal colleagues and fans to name a few.

THE ROLE

Key Responsibilities

The role is the Head of Motorsport Communications & PR, with the support of a direct reporting team. The position is responsible for leading the strategic planning and successful deployment of all motorsport communications for JLR Motorsport and Jaguar TCS Racing including Owned (e.g. Social, digital, videography content) and Earned (e.g. print, digital and broadcast media coverage). This senior position within the department is also accountable to ensure highly effective cross functional integration, planning and coordination of communications between motorsport, brand and corporate functions to ensure maximum impact and engagement with our racing activities to deliver for the broader business.

Communication Planning and Cross Functional Integration:

• Support the Jaguar Land Rover Motorsport Managing Director with team/department positioning and key messaging aligned to the wider JLR Reimagine strategy
• Responsible for short, medium and long term end-to-end, through the line, Jaguar Racing and JLR Motorsport communications planning, stakeholder communication (partners, sponsors, regions, markets, employees, Tata group) and implementation ensuring achievement of the set functional objectives and wider business needs
• Lead the successful integration of JLR Motorsport and Jaguar Racing activity into Brand and Corporate communications ensuring the effective uptake of motorsport activities and alignment and proof points of the wider Reimagine strategy
• Provide support to Jaguar Racing Partnerships team for team partner communications including contractual requirements and communications and asset planning to maximise impact and retention
• Lead point of contact and responsibility for ensuring clear communications alignment with JLR regional and market PR and Communications teams in relation to Jaguar Racing and JLR Motorsport
• Lead and ensure high performing and positive working relationships with all external 3rd party stakeholders

Media Relations and Communications (Earned):

• Lead, manage and maintain a high performing and best in class media relations department, constantly evolving alongside the internal and external environment
• Accountable for ensuring highly effective, relevant and positive tonality media coverage for Jaguar TCS Racing and JLR Motorsport
• Responsible for setting and delivering the seasonal media coverage targets and ensure achievement of set earned media targets to support programme and partner ROI targets for each season aligned with the JLR Motorsport broader objectives
• Ensure excellent global media relations in all target media groups and markets and continuously develop and foster effective relationships
• Responsible for maintaining and leading a robust and clear crisis communications plan and process

Digital and Social-Media (Owned):

• Responsible for leading and delivering best in class social media platforms and channels including but not limited to all channel strategy, design, planning, assets, community management for Jaguar TCS Racing (social media and website) in line with the JLR modern luxury vision
• Ensure synergy and alignment of Jaguar Racing social and digital activity with Jaguar Brand and Corporate channels
• Responsible for the planning and production of all team content (videography production) for both the team and stakeholders where appropriate including team partners and internal departments. Ensuring alignment with team and brand positioning and quality of production in line with JLR modern luxury vision
• Responsible for supporting the team’s commercial activities and the Jaguar Racing partnerships team with the inclusion and planning of partner activity on the dedicated Jaguar TCS Racing social and digital channels

Key Interactions

Internal:

• Managing Director Jaguar Land Rover Motorsport & Jaguar TCS Racing Team Principal
• Motorsport Executive Committee: CEO, Chief of Staff, Executive Director, Industrial Operations, Executive Director Strategy & Sustainability, Chief Creative Officer, Chief Commercial Officer, Executive Director Product Engineering
• Jaguar Racing / JLR Motorsport Colleagues
• Jaguar / Land Rover Brand Teams including regional and market teams
• Chief Creative Officer teams
• Jaguar Land Rover Corporate Affairs team (External and Internal)
• Office of General Council

External:

• Williams Advanced Engineering
• Formula E Operations
• Fédération Internationale de l'Automobile
• Team and championship videography/production/broadcast partners
• Team support agencies including production, event management

WHAT YOU’LL NEED

Knowledge, Skills and Experience

• 
  Proven leadership experience in team management – demonstrate experience in leading a high-performance communications team in motorsport/automotive environment with a diverse customer group
• A high level of IT competence is required in programmes such as Excel, Word, Power Point and Adobe Premiere. Ability to produce world class communications and presentation materials is essential
• Proven successful communications owned and earned management senior experience and through the line programme delivery experience from planning to implementation
• Excellent communication skills – both spoken and written. Multiple language skills are preferrable
• Excellent stakeholder management across multi areas ensuring the best outcome is achieved
• Proven financial planning, budget management and business partner management experience
• Able to negotiate and influence across the organisation and outside the organisation
• Strong ability to organise self, team and prioritise workload in order to meet tight deadlines
• Extensive sports or business communications management experience
• Strong ability to organise/prioritise self and team workload in order to meet tight deadlines

Personal Profile

• 
  Exceptional team leader and communicator
• Proven team player, living and demonstrating JLR Creators Code
• Willing and able to accommodate a considerable amount of international travel in line with the required race programmes and out of race events/activities
• Able to work in a high-pressure environment flexibly and to tight deadlines
• Able to negotiate and influence at a senior level within the organisation
• Exceptional interpersonal skills with proven record of influencing multiple stakeholders
• Language skills preferrable

#WEAREJLR

At Jaguar Land Rover, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

You will find the opportunities to further your career with a world-class team, access to select two of our luxury premium vehicles to lease at an extremely favourable cost compared to traditional company car lease schemes, membership of a competitive pension plan, private medical cover (which includes travel insurance) and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.