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Job reference number: NS912

Contract: Permanent, full time, 35 hours per week

Location: London-based with hybrid working

Salary: £65,000 per annum.

We are seeking a highly skilled and experienced Head of Content to join the Charities Aid Foundation (CAF), a leading charity committed to creating a stronger and more resilient charitable sector.

The Head of Content will join our Group Marketing team at Charities Aid Foundation (CAF).

What you’ll do

As the Head of Content, you will play a pivotal role in driving our content strategy, overseeing the creation and delivery of compelling and impactful content across various channels to engage and inspire our stakeholders, including donors, Charities and Key Sector influencers.

As our Head of Content, you will:

• Develop our thought leadership strategy aligned with CAF’s mission, values, and strategic goals. Create a distinct tone of voice. Enable the clear and compelling communication of CAF’s work and that of our partner charities. Identify compelling stories, and narratives that resonate with our stakeholders and inspire them to act.
• Define key themes, messaging, and target audiences to effectively communicate the organization’s impact, drive engagement and brand consideration. Write, develop, and distribute thought leadership content to showcase our areas expertise and innovation.
• As well as producing content, identify and manage a team of freelance content creators, including writers, editors, and multimedia specialists, to produce high-quality, informative, and persuasive content. This includes articles, blog posts, case studies, videos, infographics, reports (including annual reports), social media content, and other related formats.
• Working with Head of Marketing, Head of External Affairs and Head of Research, oversee key communications including Annual Reports and Research Reports.
• Collaborate with internal stakeholders, including internal communications and the marketing and external affairs teams, to align content initiatives with broader organizational objectives. Work closely with subject matter experts to ensure accuracy and relevance of content.
• Establish metrics and key performance indicators (KPIs) to evaluate the success of content initiatives. Continuously monitor and analyze data to optimize content performance, make date-driven decision, and provide actional insights.
• Stay abreast of emerging trends, best practices, and innovations in content creation and distribution within the charitable sector. Apply insights to enhance CAF’s content strategy and maintain a competitive edge.
• Build a high performing team of writers and content editors made up of permanent, agency and freelance resource.
• Demonstrate a sound knowledge of Data Protection legislation, compliance requirements and relevant Consumer Duty obligations.
• Support the effective delivery of CAF’s four core transformation initiatives/programme: Reset, Rebrand, Renew and Spark.

Who you’ll be

This role is for you if you have experience of working in an Editorial/ Content management role in the Social Impact sector or have relevant transferable skills and are keen to make a difference to society. We are looking for:

• Bachelor’s degree ideally in a related subject or its equivalent.
• Proven experience in content strategy development and execution, ideally within a complex, social purpose or nonprofit sector.
• First class writing and editing skills. Proficiency in storytelling and the ability to communicate complex concepts in an engaging and accessible manner.
• Experience managing a team of content creators, including freelancers and agencies.
• Demonstrated understanding of digital marketing channels, including social media, email marketing, SEO, and web analytics. Ability to analyse data and use metrics to drive content decisions and demonstrate ROI.
• Excellent project management skills with the ability to manage multiple projects and meet deadlines.
• Knowledge of the Charitable, Social Impact or Philanthropy sector and an understanding of challenges and opportunities facing donors, charities, and nonprofits.
• A creative mindset, with the ability to think strategically and generate innovative ideas.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse stakeholders.
• Commitment to CAF’s mission and values.

What’s in it for you

At CAF you will receive:

• Permanent hybrid ways of working where roles allow
• Six weeks holiday plus bank holidays
• A wide range of development opportunities to support personal and professional growth
• Pension scheme with better-than-market employer contribution options
• Social impact benefit schemes

For all our employer benefits and to gain an insight into our culture and values, please visit cafonline.org/careers.

Who we are

At Charities Aid Foundation we accelerate social progress by providing essential connections between donors, charities, and communities.

We safeguard and deliver vital donations, offer expert advisory services and financial products to donors and charities, and provide tailored charity banking through our award-winning bank CAF Bank.

Our purpose is to enable a better landscape for giving and a fair and sustainable future for all.

Diversity and inclusion

We know that the more diverse and inclusive our organisation becomes, the more creative, effective, and impactful we will be. Our aim is for our workforce to represent the society we serve, and we have embarked upon an ambitious pathway to achieve this.

We want to attract, retain, and develop the best of talent at all levels, and provide a leading and great place to work, where every voice matters.

How to apply

The closing date for applications is 8th September 2023.

We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Please complete the form below, attach your CV and Cover letter, then click ‘Submit Application’ if applying via our website or send your CV to [email protected] quoting reference number NS912

We welcome applications from everyone who feels they meet the criteria, regardless of age, sex/gender, disability, race, religion, national origin, sexual orientation, marital, veteran or parental status.

Don’t meet every single requirement? If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may just be the right candidate for this or other roles.

As a Disability Confident Employer, we guarantee to interview disabled applicants who meet the minimum criteria for the role. Please indicate on the application form if you would like to be considered as part of the Disability Confident Scheme.

So we can support you to be your best during the application or interview process, please contact our Recruitment team at [email protected] or 03000 123 566 to request assistance or reasonable adjustments.

Job Reference: NS912