Group Marketing Analyst, Media Lab London, England
Job description
Minimum qualifications:
- Experience as a marketing analyst using statistical and modeling techniques.
- Experience in campaign Brand lift measurement, and using analytical insights to help guide media planning or working in digital marketing.
- Experience using insights to help guide and influence Director and C-suite level leadership in data based decision making.
Preferred qualifications:
- Bachelor's degree in Math, Statistics, Engineering, Research Methods, Economics, or other quantitative field.
- Experience with turning data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience in market research principles (e.g., sampling, question wording bias) and analysis of survey data (e.g., data segmentation and conjoint analysis).
- Excellent knowledge of statistical modeling techniques (e.g., Marketing Mixed Models, Regression analysis (Linear, Logistic, Ridge), etc.).
About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across our media campaigns. You will be the strategic partner for measurement to EMEA Google Marketing leadership.
On a day-to-day basis you will play a strategic and technical role in driving all things marketing analytics, with a focus on the incremental impact of our Brand media dollars.
You'll define problems, develop metrics, extract data, and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.
Additionally, you will be seen as an expert within our team on all things that relate to media incrementality, web analytics, and digital measurement methodologies. You will collaborate with other regional teams to maintain global consistency, while keeping a sharp focus on EMEA priorities.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop the strategic goal for brand measurement and solve complex marketing challenges.
- Develop, invent, and uncover opportunities for measurement and optimization to push brand marketing to the next level.
- Build measurement plans, track requirements, reports, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., panel measurement, geo-experiments, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups, whilst developing processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, find best practices, and bring and surface opportunities and risks otherwise not identified to executive stakeholders.
