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Job Description

With your digital creative experience, you will lead and build an outstanding CRM Creative Team to engage our shoppers. You should have extensive experience applying the highest brand standards across the CRM eco-system and delight in data-driven creative. You are an advocate for integrated CRM best practices and are proficient in the idea of create, test and interate.

You are a proficient collaborator across multi-disciplinary teams, strong creative leader for your direct reports and above all champion the shopper in every piece of communication, so they are the centre of everything you do.

Core Responsibilities

• Lead, manage and inspire a team of digital designers to produce high-quality creative, from concept to execution, that elevates and maintains LEGO brand standards.
• Increase shopper engagement through rich, integrated campaigns and data-driven, targeted creative.
• Drive and lead the creative direction and execution of the CRM and Loyalty programs, utilising channels such as email and potentially social, push, SMS and display.
• Develop and champion design systems and foundational creative processes.
• Oversee CRM project portfolio from concept to launch; project intake, scoping and briefing, resourcing and feedback loop.
• Leverage existing assets as well as develop those that expand on the campaign messaging (potentially photography and video).
• Partner with CRM, Personalisation, and Loyalty/Membership to continually refine acquisition and retention efforts through create-test-iterate model.
• Key partner to Directors in CRM, Personalisation and Membership on creative roadmap that ladders up to business plans and OKRs

Play your part in our team succeeding

The Global Shopper Marketing Communications team brings the LEGO Retail marketing strategy to life for shoppers and consumers across all marketing touchpoints. CRM and our Membership program are critical marketing programs to engage and delight our shoppers and families.

The Associate Creative Director, CRM leads a creative digital team (currently 2 designers with annual growth expected) to deliver a world-class personalised experience. This role also sits on a leadership team with other Associate Creative Directors to provide overall team leadership.

Do you have what it takes?

• In-house or agency-side experience specialising in CRM communications.
• Experience of leading teams of various disciplines including designers and copywriters of various experience levels.
• Ability to self-direct, context shift, prioritise work assignments.
• Portfolio showcasing digital channel experience, from email and paid social to push and display; print a plus.
• Provide: A link to an online portfolio showcasing relevant work.
• Proven ability to lead on world-class consumer-facing brands with creative examples.
• Must be an expert level in following applications: Adobe CC (Photoshop, Illustrator, and After Effects), Sketch and Microsoft Office.
• In depth knowledge of responsive design, emerging technologies.
• High level of understanding of UX, UI digital standards and best practices; experience working with UX and development teams.
• Experience working with a copywriting partner.
• Extensive experience in creative for lifecycle flows and library creation for personalisation.
• Conversant in creative and messaging testing.
• Strong communications skills and an ability to present work thoughtfully and concisely in internal reviews and in stakeholder meetings.
• Comfortable working in a fast-paced environment with multi-discipline teams.
• Experience working remotely with teams in other locations and time zones.
• High proficiency in English as global business language.

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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