Global Marketing Effectiveness Manager Heathrow
Job description
We are growing!
Join our brilliant marketing community at British Airways. We are creating a new Global Marketing Effectiveness team to focus on measuring the impact of our marketing, and supporting our transformational goals.
We are looking for an experienced Marketing Data Analyst to establish the new team. You'll deliver insightful analysis to influence marketing decision making. You will maintain focus on effective use of marketing investment in building and driving revenue and enhancing customer experience. You'll enable decision making by extracting data with our leading martech technology.
What you’ll do:
- Measure effectiveness of marketing activity globally, across marketing channels and support decision making
- Champion data driven decision making and drive marketing mix models implementation of insights/framework across marketing teams
- Ensure delivery of accurate and timely analysis and reporting, interpret output and communicate clearly and effectively to drive business change.
- Manage and prioritise a varied portfolio of projects and partner with external consultancies and internal teams across Commercial, Central Analytics, IAG etc to deliver an integrated measurement approach to marketing
- Embed the latest marketing performance analysis methodologies. Develop, maintain, share and seek out leading analytical practice within the wider analyst community internally and externally
- Manage a team of specialists, providing guidance and support and upskilling the team and wider marketing colleagues to develop analytics skills.
- Deliver marketing audience insights to support marketing planning and campaigns briefs
What you will bring to the team:
- Advanced analytical skills and ability to generate and structure insight from complex and sometime disparate data.
- Experience in data visualisation, identifying new and informative ways to convey data and insights.
- Data storytelling skills and ability to see application of data insights to business problems as well as understanding the wider content and potential impact.
- Capacity for driving transformational change in an organisation
What British Airways can offer you?
- A competitive salary
- A dedication to helping you grow, challenge yourself & progress professionally. We have clear career pathways and mentoring programmes to support you.
- Flexible working locations
- Travel benefits and discounts for friends & family
We are an equal opportunities employer and value diversity at British Airways. We do not discriminate on the basis of race, religion, age, marital status, veteran status or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities
