GLOBAL HEAD OF SOCIAL MEDIA AND COMMUNITIES - 12 MONTH FTC London, England
Job description
Dr. Martens is one of the most well-known and culturally influential British brands around, steeped in over 60 years of heritage. Our products have become cultural icons, instantly recognisable and with timeless and democratic appeal, loved by our wearers across the world.
As brand custodians, we are lucky to work for such a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. Do you have what it takes?
THE GIG
Sitting within the Global Marketing Team, this role plays a key role in Dr. Martens brand building activities. Driving a Social Media strategy that harnesses the strong natural advocacy from those who interact with this unique brand. Channelling this brand love in Social to scale our channels with world class content creation and community building. Maximising brand awareness and growing consumer audience.
This role works in alignment with Global Brand Marketing and country Social Media Managers, to define how we connect with consumers through social media on a local level.
As our Global Head of Social Media and Communities your responsibilities will be to:
- Lead and drive the Global Social Media strategy for Dr. Martens, with a focus on building best-in-class strategies and first to market activities that leverage both established and emerging platforms to engage new and existing consumers.
- Own the implementation of a strategic social media marketing plan and its associated budget across campaigns and channels.
- Drive seasonal social media plans in line with the brand and product strategy, creating innovative social moments that deliver significant social sharing and consumer engagement.
- On a global level work closely with Brand and PR to ensure Social Media plans are effectively integrated into Brand Marketing and PR activities to leverage owned and earned media.
- Deliver seasonal and evergreen social media toolkits that equip regional teams to develop on brand activities that allow them to connect with consumers on a local level.
- Lead the brands Community Management Strategy, embedding standards and best practice across the business.
- Partner with key social media platforms such as Instagram, TikTok and YouTube, as well as seek out and develop new and emerging platforms that can help grow our consumer base and brand.
- Drive the advocacy and influencer marketing strategy in partnership with the Global Advocacy lead to ensure adoption across the business.
- Lead a team of Social Media specialists that are actively seeking to raise the bar for strategic approach, creative development, and execution within the social media space.
- Build a high level of collaboration with local Social Media teams to elevate content and ideas to Global Social Media channels and communities.
- Prioritise the personal development of the team, ensuring delivery against set priorities for the year ahead.
OUR FUNDAMENTAL QUALITIES
It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals: INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS.
We’re a diverse bunch who believe each role is as unique as the person who does it.
THE STUFF THAT SETS YOU APART
Put simply, for this role the key things we’re looking for are:
- A thorough understanding of the capabilities of social media and its ability to connect with a wide range of audiences. Using those capabilities to develop a range of strategies and content forms that connect with social media users.
- A great leader who can inspire their team and influence the wider business.
- A demonstrated ability to think big and implement innovative ideas that raise the bar.
- A global mindset with a strong balance of brand and commercial understanding. A natural feeling and passion to understand what makes consumers tick.
- Influential with a collaboration mindset.
WHAT’S IN IT FOR YOU?
- Welcome to the family free pair of docs
- 65% off all docs
- A dedicated culture team focusing on wellness and charity.
- 2 paid volunteer days per year
- Hybrid working
- Amazing Camden based offices with roof terrace overlooking the canal
- Private healthcare
Are you ready to fill your boots? Apply now.
