Job description
- Own the campaign delivery for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights.
- Own for the F1 TV subscriber lifecycle – database acquisition, welcome, in-life engagement, churn prevention and winback.
- Oversee the delivery of highly personalized, highly targeted programmes that drive revenue back to F1 - F1 Store, F1 Tickets, F1 Authentics, etc
- Ensure all contractual obligations are met across licensees and partners.
- Oversee and support the growth in players and engagement for F1 Fantasy.
- Oversee and support the growth of fans engaging with F1 Esports.
- Continue to grow the number of data collection points across the F1 eco-system and the depth of data collected at each point.
- Line manage a Marketing Executive
- Experience in a customer marketing role – client or agency side – managing lifecycles
- Experience driving growth (data records and revenue) from a complex database with highly personalised communications
- Specialist knowledge of delivering insight led engagement campaigns from briefing through to execution and reporting
- Ability to understand data to drive changes in fan behaviour
- Able to prioritise workload in a high output environment
- Able to filter high volumes of information to focus on key insights
- Working knowledge of communication channels
- Personable with ability to persuade and influence stakeholders
- Collaborative and influential communicator in-person and virtually
- Display self-motivation and a self-starter mentality
- Fan centric mindset
- Inquisitive personality and able to draw inspiration and recommendations from external sources