Job description
The European Office (EO) Marketing Team’s mission is to deliver a personalised, significant, premium experience to Samsung consumers across a multi-touchpoint ecosystem (website, e-store, social, email, device, app, chat, media) to drive sustainable business growth. We will do this by better understanding our consumer’s needs and behaviours through sophisticated analytics and focusing on continuous improvement on our digital channels. The team seeks to build high value digital propositions, which we deliver to consumers at the right time in their path to purchase.
- Lead the European social strategy and performance audit across various social channels in Samsung Europe – identifying areas for improvement, implementing the key actions, supervising the performance, reporting the progress, and providing support and tools to subsidiaries where needed.
- Build a strong European social community by leading weekly European social committee call to align social strategy and social calendar, share new social tools and opportunities, platform insights and best practices.
- Establish social KPI framework and deliver monthly reporting of European social performance and recommendations on how our social managers can optimize activity against targets.
- Find efficiencies for Samsung and agency’s team structure to improve agility, governance, performance for social.
- Establish strong relationship with key social platforms – Meta, YouTube, Tiktok, Snap, Twitter, LinkedIn etc- to identify, strategise and enable initiatives to energise campaign execution and showcase Best-In-Class Social marketing, based on insights of platform trends.
- Become a trusted and respected partner to social teams across Europe and provide strategic guidance and social insights for Pan-European social accounts and campaigns.
- Ensure that all of our social and influencer campaigns are fuelled by social strategically and insights.
- Run social dashboard and listening tools (i.e. Sprinklr) for data-driven social campaign planning and convince stakeholder from different background.
- Work closely with other European marketing teams in PR, Brand, Insights, dotcom, CRM to ensure the integration of Social within the overall marketing strategy and its related campaigns.
- Experience working within social media - in global brands, social media companies.
- Excellent knowledge on the latest social tools and trends.
- Experience in global or regional social role, working in multi-cultural environment is a key.
- Strong experience building a regional structure on social management and listening platforms such as Sprinklr and Brandwatch.
- Proactive and self-starter with strong leadership and critical thinking to offer consultative and strategic recommendations with rationale backed up by data.
- Have a deep understanding of what makes social content/campaigns drive higher engagement and conversion.
- Excellent presentation skill with ability to expertly present strategy and recommendation in an engaging and convincing ways to stakeholders in various level – from mid managers to C-suites.
- Strong problem solving and diplomatic skills to work with various stakeholders, both internal and external
- A positive and can-do attitude, calm under pressure and self-motivated.
- Enthusiasm for working collaboratively and enjoys working in a fast-paced environment.
- Ability to speak multiple European languages is a plus but not essential.
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus Scheme
- Car allowance
- Pension contribution
- 3 x volunteering days each year
- Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
- Access to staff sales discounts on a wide range of Samsung products
- Access to discount shopping portal