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Seeking: Marketing Lead to join the Asia Pacific arm of a leading provider of enhanced due diligence and supply chain integrity solutions, based in Singapore.

The Company

With a focus on anti-corruption, human rights, labor and environment, the firm’s mission is to deliver the world’s leading ESG platform to help businesses manage reputational risk and report on their complete supply chain in alignment with the United Nations Global Compact principles.

The firm is passionate about creating and maintaining a friendly working environment, which encourages communication, allows mistakes to be recognized and learnt from and does not seek to blame. It looks to reward team members for having a point of view and show that everybody’s ideas and thoughts are important. The company encourages all team members to contribute ideas in as many forums as they feel they can add value and ensure all team members listen to other people’s ideas, leading to passionate unfiltered debate.

• Customer orientated, Work in partnership across departments and with clients to deliver the very best products and service. Put myself in clients’ shoes and take time to listen and understand their needs
• Focus on Quality, such that the end users would openly praise the quality of the products to other co-workers within their organization (high advocacy).
• Maintain a Friendly working environment, which encourages communication, allows mistakes to be recognized and learnt from, and does not seek to blame. Rewards staff having a point of view, everybody’s ideas and thoughts are important, staff are encouraged to contribute ideas in as many forums as they feel they can add value, and all staff to listen to other people’s ideas, leading to passionate unfiltered debate.
• Diversity & Inclusion, commitment to building an inclusive and varied workplace welcoming to people of all backgrounds.
• Open & Honest Communications, which leads more quickly to a mutual understanding and respect for a difference in views, interests and needs.

The Role

The firm is looking for three Regional Marketing Managers to join the marketing team to lead on campaign activity to increase brand awareness and generate leads for the Go To Market function.

There are three open roles and candidates must have the right to work in each region:

• North American Lead, to be based and with proven right to work in the US
• European Lead, to be based and with proven right to work in the UK
• APAC Lead, to be based and with proven right to work in the Singapore

The Regional Marketing Manager will play a key role in the distribution and arrangement of marketing activity, including the promotion of content assets via marketing campaigns and the scheduling of branded events, such as webinars and industry conferences.

As a senior member of the Marketing team, the Regional Marketing Manager will play a leading role in ensuring all activity aligns with departmental KPIs and objectives and should act as a brand guardian to ensure content, messaging and marketing activity is consistent with core values and mission statement.

Key Responsibilities

• Devise B2B marketing campaigns with a focus on the acquisition of relevant B2B contacts and creation of new marketing leads (MQLs) and sales opportunities (SQLs)
• Lead and assess pipeline health, marketing processes, and identify key challenges and priorities and drive team performance towards goals
• Partner with Product and Content Marketing on developing a content strategy that compels buyers at every stage of the buyer journey and engages them throughout their lifecycle
• Collaborate cross-functionally across marketing, sales, operations, partnerships, and product teams. Maintain a feedback loop with other departments, i.e. sales and product marketing, to optimise lead generation campaigns
• Oversee marketing and demand generation budgets and track spending to understand and improve customer acquisition costs
• Measure and optimize marketing programs to ensure activities are effective, efficient, and demonstrate ROI
• Bridge gap between Sales, Content Production and SDR functions to:
  • Ensure all campaign activity is audience-centric and is distributed efficiently to key target audiences
  • Ensure all campaign leads are followed up with efficiently and any feedback is considered for future activity
• Support the organisation and running of regional trade shows, conferences and user meetings
• Be on hand and open to supporting other team members with ad hoc requests, such as support with case studies or product documentation

Skills, Knowledge & Experience

• Organised – able to prioritise and keep on top of various projects
• Ability to work remotely
• Accountable and collaborative across all teams
• Open to new ideas and ways of working
• Interested in working for a SaaS business
• Passionate about sustainability and ESG, and committed to the company mission
• Adaptable and ability to pivot focus and handle multiple projects with competing deadlines