EMEA Digital Marketing Manager
Job description
EMEA Digital Marketing Manager
This role can be based at any of our EMEA office locations or hybrid working
About You
Reporting into the Head of EMEA Digital & E-commerce Capabilities, the EMEA Digital Marketing Manager, will have the opportunity to accelerate the digital journey for iconic brands such as Andrex, Huggies, Kotex and Kleenex. The role is to accelerate EMEA digital capability in marketing to support commercial transformation and brand objectives all in light of our EMEA Growth Strategy. It is a great opportunity for someone with hands on experience in Data Driven Digital Marketing across multiple markets to provide leadership across the region as well as guide implementations to drive sustained business impact, profit and growth. We are committed to lead with digital as future enabler of success for Kimberly Clark and this focus brings with it associated investment and leadership support to help drive change across the region.
What is it like to work at Kimberly-Clark?
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, 25% of people in the world use Kimberly-Clark products every day.
The identity of each and every one of our employees makes us who we are and makes our global company of over 40,000-plus employees stronger because of it. We are in the business of providing better care for a better world, for everyone, everywhere. At Kimberly-Clark treating individuals with respect is the way we do business and the way we lead our industry and our world. We’re building an organisation that looks and thinks like our customers around the world and are searching for talented people with different perspectives and varied backgrounds. People like you. It’s all here for you at Kimberly-Clark; you just need to join us!
The Role
Kimberly Clark’s mission is to better care for a better world and a key element of continuing to drive our success is undertaking a digital transformation in the way our brands interact with our consumers.
You will develop next level capabilities to enable KC to lead with digital to accelerate our commercial transformation, provide strategy, thought leadership and fuel our business and brand growth.
This high-profile role offers an exciting career opportunity within the EMEA organization. You will deliver cross market capabilities in line with the overall EMEA Digital & E-commerce Vision, Strategy & Roadmap.
Lead and partner with key markets and stakeholders to create, develop and implement data driven and people based marketing initiatives across the region (e.g., Consumer Engagement Experiences, people based marketing strategies, Search, Consumer data strategy, Digital Innovations, etc.). Create, scale and share learnings and best practices to grow our people and capabilities across EMEA Leading the matrix of teams (DTS, sector marketing, business teams, legal, agency partners) needed to deliver consistently on our business commitments, following our strategy.
Experience and Knowledge
You will bring extensive experience from a digital marketing role with proven success and experience in digital SME areas.
A proven track record of delivering impact with digital consumer experiences across PESO
Ability and willingness to grow our people and to continuously develop your own and the organization’s capability as the digital space develops, in an agile manner
Ability to think beyond own focus areas in connected digital eco system with a consumer centric mindset.
Demonstrated ability to influence people cross-functionally and at all business levels in a complex matrix environment
Proven ability to deliver Consumer Engagement Platforms with proven business impact as part of connected consumer experience
Clear demonstration of understanding of the Cookieless future data and ability to support marketeers with recommendations and solutions in multiple markets regarding, strategy, tech/tools and processes
Experience with using agencies/consultants to help shape delivery and achieve results with the ability to challenge agencies on scope and delivered work.
An understanding of new roles of agencies in PESO (Paid, Earned, Shared and Owned Media) ways of working would be ideal.
Ability to identify and act on the consumer needs in Digital, the role PESO channels play in the consumer journey and spotting opportunities for our brands to build more meaningful 1 on 1 relationships with consumers and improve the consumer experience in a personalised way
Comfortable with working with ambiguity and working to define focus areas. Leading focus areas autonomously
Ability to influence a wide range of internal and external senior stakeholders and build strong relationships
Strong commercial acumen - highly numerate, with strong analytical skills
Solid communication, presentation and negotiation skills
Outstanding interpersonal / collaborative skills
Don’t feel you have all the experience we are looking for? Why not apply anyway
Total Benefits
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will then review your application and follow up with you if you seem like a great fit for this role
And finally, the small print….
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
KC is a sponsor of the Recruitment and Employment Confederation Good Recruitment Campaign
