digital marketing Altoona, PA
Job description
Since 1999, Pyramid Healthcare has been dedicated to offering the highest quality of care to those we serve. A focus on client-centered care establishes our family of brands as respected leaders in addiction treatment, mental health recovery and eating disorder treatment. Under a passionate leadership team, Pyramid Healthcare offers comprehensive behavioral healthcare defined by supportive environments that offer patients the strength they need to overcome life’s challenges. We offer behavioral healthcare services – psychiatry, addiction recovery, mental disorder treatment, etc. – that allow clients at all stages of recovery or rehabilitation to reclaim health and well-being!
Deliverables/Principal Results Expected:
The objective of this position is to expand the visibility of our content to drive increased traffic and measurable ROI via organic channels for multiple Pyramid Healthcare brands. This role will be involved in assisting with blogs, website links, online profiles, social media and email marketing
Responsibilities:
- Revising and proofreading blog articles
- Assisting in the installation of blogs across 15+ websites weekly
- Updating the calendar of awareness days/weeks/months as needed
- Assisting with updates to Google My Business and other online listings (Yelp, Psychology Today, etc.)
- Adding and maintaining internal links to content within our websites
- Identifying blogs and other content to feature in emails and social media posts
- Add calls to action within blogs on our websites
- Assisting with responding to online reviews
- Other duties as necessary to support the Communications team
Qualifications:
- Bachelor’s degree in writing, journalism, communications, marketing or related fields a plus
- Strong attention to detail when proofreading and/or writing
- Knowledge and familiarity of AP style writing a plus
- Excellent time management with strong sense of urgency
- Ability to work with others and balance many projects at the same time
- Self-starter with the ability to adapt to changes and turn things around quickly
- Understanding of or interest in digital marketing and SEO a plus
- Knowledge of email automation or Marketo platform a plus
- Ability to thrive in a fast-paced environment
Education/Experience:
- Bachelor’s degree in writing, communications, journalism, marketing or related field a plus
- Previous experience in digital marketing or writing
Job-related Behavioral Characteristics:
Trustworthy, dependable and demonstrates initiative, interpersonal skills, logic and commonsense reasoning and desire and motivation to learn and grow
Pyramid CORE Values:
We are committed and proud to live our CORE values and use them to inspire those around us. Our employees are expected to align with these values, behaviors and standards. We are held accountable for upholding these CORE Values: INTEGRITY is striving to be honest, transparent and ethical when dealing with clients, staff and the community. DEDICATION is demonstrating an unwavering commitment to always provide exceptional care and support to those we serve is needed daily. COLLABORATION is a steadfast, team-focused approach; working together to achieve excellence. PASSION is genuine, compelling and relentless desire to improve lives and support Pyramid Healthcare’s mission.
Experience
Preferred- Previous experience in digital marketing or writing.
Education
Required- Bachelors or better in Communication or related field
