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Email Marketing Assistant Livingston, Scotland

schuh

Full Time Livingston, Scotland 28031 - 33019 GBP ANNUAL Today

Job description

Email Marketing Assistant

RESPONSIBLE TO: Email Marketing Manager

MAIN FUNCTION:

Work alongside the Email Marketing Manager to deliver and grow revenue from email marketing
Contribute to the ideation, creation, delivery and optimisation of schuh’s email campaigns and journeys
Work alongside the CRM team to ensure customers are receiving best in class email communications, whilst leveraging new technologies in order to increase loyalty and give the brand a competitive advantage

MAIN DUTIES & RESPONSIBILITIES:

Build and test targeted, dynamic email marketing campaigns and journeys
Deliver weekly and period reports, including insightful actions to optimise email campaigns
Work with CRM team to analyse data and demonstrate how strategies have driven value for both customers and the business
Regularly contribute to A/B testing to constantly improve on key performance indicators and drive incremental revenue from email campaigns
Responsible for ad hoc campaigns and on going CRM journeys
Contribute to the creation, implementation and delivery of a customer centric, data driven and innovative Email Marketing strategy to enhance customer engagement with brands and drive long term customer lifetime value.
Build and test personalised content through Movable Ink
Liaise with the customer experience team in order to drive consistent customer communication
Analyse and identify trends to share and recommend a course of action to the business on a regular basis
Analyse and provide campaign insights to refine ongoing outbound marketing communications
Stay updated on latest industry trends and best practice to continually improve Email Marketing
Work with CRM team and wider digital team to become a Salesforce subject matter expert
Be an Ambassador for schuh communicating our brand DNA confidently to third parties
Ensure all email activity adheres to GDPR policies.

Experience & Background:

A marketing mind (looking for insight into email marketing, CRM, consumer and market trends)
Consumer-first approach (lives and breathes the customer)
Experience in a similar role using enterprise-level CRM Data driven and data literate, analytical and highly passionate
Ability to work to tight deadlines and have a flexible approach to comms changes
HTML/Email coding experience is desired but not required
Creative
Strong attention to detail
Methodical testing approach
Experience of building and testing CRM journeys and ad hoc campaigns, preferably using Salesforce
Strong communicator
Team player

About the location

Neilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.

We are pleased to offer this role based on our hybrid approach to working.

What we will offer you:

Our Culture

You do you, and we do shoes.

Sure we’re all about shoes and sneakers but we’re also about the people wearing them.

Our vision is People.Purpose.Progress and central to this is our commitment to diversity, equality and inclusion. We welcome applications from underrepresented communities and want you to express yourself everyday, no matter your ethnicity, gender identity, sexual orientation, disability, neurodiversity, age, family or parental status, beliefs, nationalities, religions or otherwise.

A destination for self-expression for over 40 years. Be part of it.

To support an inclusive environment, our purpose groups – racial equality, LGBTQ+ equality, disability equality, mental wellness and sustainability are employee led and give different ideas, perspectives and backgrounds to fuel innovation and celebrate diverse voices. Find out more here Our Purpose | schuh

Perks of the job

Up to 40% product discount for those amazing sneaks you want. You can also share this with your loved ones.
29 days holiday (including bank holidays) increasing to 34 when you have been with us three years
Your birthday off to celebrate you
Flexible working hours, hybrid and remote working options depending on your role
Perk platform for hundreds of discounts
Stream your wages as you earn them to get paid your way
Employee assistance programme with the retail trust to support your wellbeing
A pension scheme to help you save for the future