Email Marketing Assistant Livingston, Scotland
schuh
Full Time
Livingston, Scotland
28031 - 33019 GBP ANNUAL Today
Job description
Email Marketing Assistant
RESPONSIBLE TO: Email Marketing Manager
MAIN FUNCTION:
- Work alongside the Email Marketing Manager to deliver and grow revenue from email marketing
- Contribute to the ideation, creation, delivery and optimisation of schuh’s email campaigns and journeys
- Work alongside the CRM team to ensure customers are receiving best in class email communications, whilst leveraging new technologies in order to increase loyalty and give the brand a competitive advantage
MAIN DUTIES & RESPONSIBILITIES:
- Build and test targeted, dynamic email marketing campaigns and journeys
- Deliver weekly and period reports, including insightful actions to optimise email campaigns
- Work with CRM team to analyse data and demonstrate how strategies have driven value for both customers and the business
- Regularly contribute to A/B testing to constantly improve on key performance indicators and drive incremental revenue from email campaigns
- Responsible for ad hoc campaigns and on going CRM journeys
- Contribute to the creation, implementation and delivery of a customer centric, data driven and innovative Email Marketing strategy to enhance customer engagement with brands and drive long term customer lifetime value.
- Build and test personalised content through Movable Ink
- Liaise with the customer experience team in order to drive consistent customer communication
- Analyse and identify trends to share and recommend a course of action to the business on a regular basis
- Analyse and provide campaign insights to refine ongoing outbound marketing communications
- Stay updated on latest industry trends and best practice to continually improve Email Marketing
- Work with CRM team and wider digital team to become a Salesforce subject matter expert
- Be an Ambassador for schuh communicating our brand DNA confidently to third parties
- Ensure all email activity adheres to GDPR policies.
Experience & Background:
- A marketing mind (looking for insight into email marketing, CRM, consumer and market trends)
- Consumer-first approach (lives and breathes the customer)
- Experience in a similar role using enterprise-level CRM Data driven and data literate, analytical and highly passionate
- Ability to work to tight deadlines and have a flexible approach to comms changes
- HTML/Email coding experience is desired but not required
- Creative
- Strong attention to detail
- Methodical testing approach
- Experience of building and testing CRM journeys and ad hoc campaigns, preferably using Salesforce
- Strong communicator
- Team player
About the location
Neilson Square is the home of our original warehouse and distribution centre, as well as many head office functions. Situated in Livingston, our site is in-between Edinburgh and Glasgow and very easily reached by car and public transport.
We are pleased to offer this role based on our hybrid approach to working.
What we will offer you:
Our Culture
You do you, and we do shoes.
Sure we’re all about shoes and sneakers but we’re also about the people wearing them.
Our vision is People.Purpose.Progress and central to this is our commitment to diversity, equality and inclusion. We welcome applications from underrepresented communities and want you to express yourself everyday, no matter your ethnicity, gender identity, sexual orientation, disability, neurodiversity, age, family or parental status, beliefs, nationalities, religions or otherwise.
A destination for self-expression for over 40 years. Be part of it.
To support an inclusive environment, our purpose groups – racial equality, LGBTQ+ equality, disability equality, mental wellness and sustainability are employee led and give different ideas, perspectives and backgrounds to fuel innovation and celebrate diverse voices. Find out more here Our Purpose | schuh
Perks of the job
- Up to 40% product discount for those amazing sneaks you want. You can also share this with your loved ones.
- 29 days holiday (including bank holidays) increasing to 34 when you have been with us three years
- Your birthday off to celebrate you
- Flexible working hours, hybrid and remote working options depending on your role
- Perk platform for hundreds of discounts
- Stream your wages as you earn them to get paid your way
- Employee assistance programme with the retail trust to support your wellbeing
- A pension scheme to help you save for the future
schuh
www.schuh.co.uk
Livingston, United Kingdom
Colin Temple
$100 to $500 million (USD)
1001 to 5000 Employees
Company - Private
Department, Clothing & Shoe Stores
1981
