Job description
Are you an experienced marketer who enjoys go-to-market strategies for products sold online?
Do YOU want to be part of a fast-growing start-up venture?
Are YOU hard working, willing to learn and ambitious?
Are YOU ready to express your hard-working ethic, and develop yourself as part of our new culture at Project Timber?
We, at Project Timber, have a superb opportunity for a dynamic individual.
Project Timber is a modern, tech-manufacturing start-up, which specialises in the development and e-retail of garden products, delivered nationally throughout the UK.
As we grow and develop the business in 2023, we raise our standards by encouraging talented and hard-working individuals to join us throughout our journey to becoming one of the largest garden product brands in the UK.
Core Role Responsibilities
Success in this role depends on strong strategic thinking, sharp hands-on marketing skills, and the ability to quickly gain a deep understanding of our customers, the technical problems they face, and how our products help solve them. Because of the technical nature of our customers and products, a strong interest in and aptitude for self-assembly products is important.
Marketing Strategy
- Create and execute end-to-end marketing strategies to drive product sales and growth to be handed to the Head of E-commerce. Managing Google Adwords and Facebook Ads Manager is part of your day to day activities.
Competitive understanding and market intelligence
—Be expert on our competitors and customers—who are they, how they buy, what their business priorities are and what their competitive advantages are. Gain a thorough understanding of the competitive landscape using gap analysis, to take advantage of their value gaps and opportunities.
- Write compelling copy and/or content for our website(s) and other mediums that considers all aspects of what it takes to win online and supports the company’s brand vision. Develop positioning and messaging that uses sales copywriting best practices to resonate with our target buyer personas and drive conversions/sales/revenue.
- Understanding and analysing competitor pricing and reacting to the market.
KPI's
- Use marketing analytics to measure the effectiveness of marketing campaigns on an ongoing basis, and report back to the Head of E-commerce on required changes. Follow and analyse market trends to identify opportunities and properly position the company, and its offerings.
Marketing campaigns
Plan, coordinate and/or execute effective marketing campaigns; especially digital marketing campaigns such as email marketing, content marketing, digital ad campaigns, and marketing automation.
Requirements
Google Adwords
Facebook Ads Manager
Basic Understanding of SEO
3 years or more experience in digital marketing
Experience related to e-commerce retail in a UK or managed an e-commerce store with a sales revenue in excess of £5m
Keys to Success:
In-depth strategic thinking—ability to create, execute, measure, and fine-tune marketing strategies from start to finish.
Strong interest and aptitude in technology.
Always present an energetic attitude that facilitates creative collaboration.
A sense of aesthetics and a love for great copy and great design in websites
An entrepreneurial desire to be part of a growing team and company.
Takes great pride in the ownership of their work.
Company Overview:
Project Timber is a modern, e-commerce retailer with high ambitions and forward thinking drive. We strive, as a start-up to reach market leading levels through our competitive advantage. We’re always seeking fun, exciting and creative individuals who want to help us deliver the best of their ability within a large, niche industry.
Salary:
£27,500 per year
OTE: £35,000 per year