E-Commerce Marketing Manager Oxford, England
Job description
Oxfam is a global movement of people working together to end the injustice of poverty.
Are you a digital marketing specialist who is passionate about online retail and sustainable shopping?
Are you highly commercial, with the ability to use analysis tools and audience insight to optimise marketing activity and achieve results?
Would you like to use your expertise to support Oxfam in achieving our ambitious e-commerce growth plans, attracting and retaining customers and providing a first-class shopping experience?
We are looking for an E-commerce Marketing Manager to develop and deliver Oxfam’s online retail marketing strategy across the full spectrum of channels.
The Role
Oxfam’s Online Shop is unique – selling all kinds of second hand gems from vintage designer to quirky homewares, thousands of books, rare vinyl and everything in between, alongside Oxfam Unwrapped virtual gifts, and an expanding range of new Sourced by Oxfam products.
In this role you’ll establish the direction for our promotional calendar and lead key seasonal campaigns such as Oxfam’s Second Hand September and Christmas. Attraction and engagement of new shoppers is central to this role, alongside retention and development of our existing loyal customer base. You’ll manage the marketing budget and optimise activity to meet defined benchmarks.
As an experienced people manager you’ll be leading a talented team to deliver these marketing plans; driving traffic, brand awareness and sales
What we are looking for
We’re looking for a candidate who cares about Oxfam's mission to end poverty and is personally aligned to the values of empowerment, accountability and inclusion in all you do and our feminist principles.
An ideal candidate for the role will also be / have:
- Experience of e-commerce marketing, demonstrating expertise in driving customer acquisition and retention and delivering excellent customer experience. Proven success in driving results across digital marketing channels (paid acquisition, social media, web, email)
- Significant knowledge and understanding of the current retail landscape alongside a passion for charity shopping and second hand
- Experience managing performance of others and helping people to develop, grow and achieve their potential, including increasing diversity and inclusion in teams and / or workplaces.
- Excellent campaign project management skills and experience of delivering high quality and digital marketing activity on time and to budget
- Proven creativity and vision in the development of compelling marketing and promotional plans.
- Ability to analyse, interpret, and apply data to make evidence-based commercial decisions and optimise performance. Experience of using web analytics software including Google Analytics
- Strong understanding of content strategy and SEO
- Ability and drive to achieve results and targets in an audience-focused way
- Excellent relationship building skills with ability to nurture strong networks and influence within a complex and dynamic organisation.
We offer
The Retail Marketing team offers significant development opportunities to work across a range of different marketing channels, a supportive environment, and lots of opportunities to be involved in a wide range of creative projects. There are many opportunities to learn and develop, and to see how your work is making positive change happen in the world.
Flexfam
We believe flexible working is key to building the Oxfam of the future, so we’re open to talking through the type of flexible arrangements which might work for you.
Our values and commitment to safeguarding
Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom Oxfam GB engages. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.
The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.
All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks. Oxfam GB also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms his/her understanding of these recruitment procedures.
We are committed to ensuring diversity and gender equality within our organisation and encourage applicants from diverse backgrounds to apply.
How to apply
As part of your online application, please upload your up to date CV and a covering letter explaining your suitability against the essential criteria in the job profile.
About us
Oxfam is a global community who believe poverty isn’t inevitable. It’s an injustice that can be overcome. We are shop volunteers, women’s right activists, marathon runners, aid workers, coffee farmers, street fundraisers, goat herders, policy experts, campaigners, water engineers and more. And we won’t stop until everyone can live life without poverty for good.
Oxfam GB is a member of international confederation of 21 organisations working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.
A thriving diverse Oxfam:
It’s people power that brings about change. To play our part as a global organisation working to overcome poverty and inequality, we need equality, diversity and inclusion across our community of staff, partners and volunteers. Together, we’re committed to becoming a more diverse workforce, better able to tackle the global challenges that face our world today.
To do that:
- We need to dismantle the unequal power structures that exist everywhere, this including Oxfam and the wider development and charity sectors.
- We need an inclusive Oxfam where everyone can bring who they are to our work and feels celebrated for the differences they bring.
- We want and need everyone, and that means we need you.
In response to Covid-19 if you are offered a role where you are required to travel between countries please ensure you have been briefed by the Hiring Manager about any changes to working or precautions you should take as part of your role.
