director product marketing San Francisco, CA
Job description
As the first operating system designed for healthcare, Commure enables health organizations and digital innovators to create or customize the solutions they need and empowers clinicians and staff with easy-to-use clinical, financial, and safety applications.
At Commure, we're on a mission to connect, protect, and empower healthcare by developing groundbreaking and hyper-connected clinical, financial, and operational technologies. We believe deeply that by joining our many datasets and digital solutions together in harmony, we can solve our industry's biggest challenges: improving the experiences of our care providers, bringing down the cost of care, and ensuring the health and wellbeing of our communities.
If you share our vision of a vibrant health ecosystem and want to improve healthcare innovation through close partnerships between developers and doctors, come work with us!
Role Summary
Commure is looking for a Director of Product Marketing to expand and enrich connections between Commure and the marketplace, to create a foundation for new and differentiated products that serve leading health institutions and innovators across the ecosystem. Reporting into the Vice President, Head of Marketing, you will be a crucial member of the Product Marketing Team at Commure. You will work with our Product, Engineering and Sales teams to build and market CommureOS that will drive the success of our customers and the growth of our business. You will also work with your Marketing counterparts to help drive awareness and adoption of our solutions by deeply understanding what the marketplace cares about and help articulate that value through multiple channels. You will help lead the development of powerful product positioning, establish targeted buyer personas and GTM strategies, measure and articulate the unique value of our products to prospective customers, foster highly meaningful marketing engagements with target accounts through cross-functional channels, and amplify the success stories of Commure's hospital, health system, and digital health partners through strategic storytelling. With a builder, seller and collaboration mindset - you'll be viewed as a key liaison and leader with the functional teams.
Responsibilities
- Lead the direction of Product Marketing for our newest product, CommureOS
- Oversee product positioning and packaging, as well as establishing net-new value messaging frameworks for product solutions, building the sales bill of materials, owning customer segmentation and buyer persona work, and employing narrative-first techniques to tell unforgettable customer and product stories
- Creative-direct all product-centric communications, collateral, and campaigns to drive product demand and sales funnel activity
- Leverage data analytics, analyst relations, and competitive intelligence tools to understand our prospective customer and competitor landscape inside and out, turning insights into meaningful marketing engagements to reach target buyers
- Inform creative corporate initiatives as a key internal stakeholder, including awareness campaigns, events, thought leadership, brand messaging, and more
- Work closely with the Product teams and EPD leadership to understand, influence, and articulate the product roadmap, including metrics that drive ROI for customers
- Take your learnings and synthesize them for our Product and Engineering teams so that we can make CommureOS a leader in our space
- Work cross-functionally to drive operational readiness for new product introduction, including Beta or Early Adopter programs
- Create effective messaging, tools and materials that enable go-to-market teams for success
- Package our message into marketing collateral, from pitch decks to brand campaigns to website narratives; provide guidance and support across the marketing team to turn our messaging into tangible deliverables and assets
- Lead training and enablement efforts with Sales and Customer teams on delivering the narrative and bringing storytelling and presentation skills to the next level
Requirements
- 8+ years of experience in a general marketing and/or product marketing position, preferably within the B2B healthcare/SaaS space
- Bachelor's degree in Marketing, Communications, or related field
- Prior success in building, leading and mentoring a team
- You're a Builder who has taken products from MVP to mass scale adoption
- You're a Seller who gravitates towards speaking directly to customers to understand their needs
- You're a Natural collaborator with experience building fruitful, long-term relationships across an organization
- You're a Strategic thinker who connects industry-wide insights and understands the competitive landscape to inform narratives and product positioning
The salary range that Commure reasonably expects to pay for this position is $155,000 - $200,000. Actual salary offered will vary depending on factors including but not limited to: location, education, experience, skills, and qualifications. In addition to your salary, Commure also offers many competitive elements in our total compensation package for employees such as equity, a comprehensive benefits package, and flexible time off.
Benefits Include
- Medical, Dental, and Vision Coverage
- FSA & HSA accounts
- Commuter Benefits
- Flexible Time Off
- 401k
Commure is committed to creating and fostering a diverse team. We are open to all backgrounds and levels of experience, and believe that great people can always find a place. We are committed to providing reasonable accommodations to all applicants throughout the application process.
Please review our Privacy Policy before applying to our openings at Commure.
Employees will act in accordance with the organization's information security policies, to include but not limited to protecting assets from unauthorized access, disclosure, modification, destruction or interference nor execute particular security processes or activities. Employees will report to the information security office any confirmed or potential events or other risks to the organization. Employees will be required to attest to these requirements upon hire and on an annual basis.
#li-remote
