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Product Marketing Director
Gerrards Cross / Hybrid

Background
At Causeway Technologies we’re redefining the way construction works – for the better.

Our vision is about creating amazing technology to help transform the commercial performance across the front line of every customer’s business. We have an expanding range of cloud solutions, powerful front-line intelligence, smart development tools and the industry’s largest connected supply chain network delivering transformative results for our customers.

Causeway has enabled industry professionals, contractors, suppliers and construction business owners with technical solutions for 20+ years, we have a very strong understanding of our market and where each of our end point products sit within it. We know the personas they serve and the commercial benefits they bring. It is when we view our product portfolio holistically that there is the need for clearer definition and this role will play a key role in supporting the business in clarifying that position as we embark on a new and transformative chapter in our organisation’s story.

As we consolidate our end point products into one single end to end customer experience we are strengthening our teams (particularly the revenue organisation) in preparedness for this transformation. If you are a commercially focussed product marketing professional who wants to be a part of this exciting chapter, working for a business that puts people before product and leads the industry in doing things for the better, please read on . . .

Purpose Summary

Partnering closely with and reporting to the CMO and with a dotted line into our CPO, you will own the Product Marketing Strategy for Causeway Technologies.

Your Responsibilities

Product Marketing Strategy

• Synthesize market, product, and competitive inputs into a strategy to drive revenue for the business.
• Partner with the CPO and Product Teams to ensure a consistent cadence of information flow regarding products (current and future) to ensure the broader business is educated and prepared.
• Partner with our Product and Engineering teams to create an agreed launch process, allocating clear hand-offs and areas of responsibility between Product Management and Product Marketing.
• Where necessary translate conversations with Causeway’s Product team into actionable insights for the CRO teams.
• Strive to understand intimately the details and nuances of Causeway’s market and the market’s potential future value.
• Form a close relationship with the Causeway Product team, to ensure a thorough understanding of product plans/roadmaps/objectives and any potential barriers to progress.
• Partner with the broader marketing organisation to pinpoint cross-sell and upsell opportunities based on customer profile and current buyer behaviour.
• Support the CRO team (of which product marketing is a part) with competitive insights which can be formed into actionable messaging.
• Collaborate with sales leadership on sales enablement activities, e.g. the creation of sales tools, communication, and sales training.
• Use Causeway’s various buyer personas and their pain points to steer creative decision making.
• Help inform the CCO (Chief Commercial Officer) with pricing strategy for the Causeway products/platform.
• Form relationships with key customers in order to validate strategic decisions.
• Partner with our digital marketing team to ensure that web properties and materials are current and correct with regard to messaging.
• Create content in collaboration with the broader marketing team and support with creative input across all marketing mediums (webinars, blogs, web content, reports, etc).
• Create materials to support internal understanding of our new product/platform messaging.

Technology/Platform Messaging and Positioning

An exercise to reimagine Causeway is in flow and the technical/product layers of that hierarchy will be largely driven by this role.
Responsibilities will include:

• Leading the product/platform tier of Causeway’s in-progress brand and business repositioning.
• Creating a hierarchy of messaging aligned to our top tier corporate mission, which makes sense of all products within the family and gives clear, simple/understandable value driven descriptors for each so that their place and position is clearly defined. Simplicity is key.
• Creating a launch plan for our platform with customer journey at its heart.
• Create customer-centric messaging with clear and scalable benefit statements which will resonate with our target customers.
• Partner with our COO to ensure that messaging and positioning is understood by and can be applied to customer and prospect conversations.Partner with our CCO to ensure that the product/platform messaging is scalable and adaptable for any acquired businesses.

Skills, Experience and Qualifications

Essential Skills and Experience

• Experience in the creation of messaging platforms for software solutions, ideally leading a product marketing project to support product consolidation.
• Proven product marketing team leadership, experience in process implementation and strong project management.
• Experience in implementing product marketing processes and committing to measuring product marketing outputs against agreed expectations (deliverables).
• Demonstrable and extensive B2B product marketing experience working in a fast-paced, results-oriented technology business (ideally across all sales segments – Enterprise, MM and SMB).
• Strong commercial acumen, including the ability to analyse market potential and assess competitive strengths/weaknesses.
• Experience in the use of a CRM/salesforce.com (to influence customer insight) to identify segment opportunities.
• Knowledge of marketing principles and a strong understanding of current trends, best practice, strategies, legislation and industry standards relating to the discipline of product marketing.
• High competency with MS Office suite (Word, PowerPoint, Outlook).
• Knowledge of the UK construction industry would be advantageous, but non-essential.
• Degree level, diploma or equivalent education preferred.

About you:

• You have a positive work ethic and are keen to roll your sleeves up and get stuck in as we work together to build out a product marketing function over time.
• You want to be a trusted advisor for our excited new sales team, taking enjoyment from seeing your strategies turn into closed deals and measurable revenue.
• You want data to be at the heart of your decision making, but like to use data creatively.
• You’re an excellent communicator, able to translate the technical into real world language and benefits.
• You love applying your attention to detail and accuracy to all of your outputs.
• You’re ready for a new and exciting challenge, being part of a supportive team who seek solutions and ways they can, not reasons why they can’t.
  

If this sounds like your next move, APPLY NOW!!!