director marketing Remote
Job description
Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.
We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!
NeoGenomics is looking for a Director, Marketing Promotions who wants to continue to learn in order to allow our company to grow.
Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:
As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.
Position Summary:
As the Director, Promotional Marketing you will be responsible for the development and implementation of promotional marketing strategies to support NeoGenomics’ multi-division enterprise.
You will have the opportunity to work with and lead cross functional teams to plan and execute marketing initiatives; build the multi-stakeholder, multi-channel marketing plans with appropriate strategies, tactics and resources to achieve business goals, including market shaping/development, campaign development and supporting product launches.
You will employ your deep understanding of brand development and multi-channel communications to build strategies and tactics to shape and further develop the market across to the Company’s services including and related to oncology testing.
Responsibilities:
- Brand promotion and marketing communications support will encompass traditional activities associated with brand awareness, market shaping/development, clinical and pharma marketing education, product launches/promotion, and will include but not be limited to:
- Provide in-house agency and creative services to support of the business’ commercial initiatives in both Clinical and Advanced Diagnostics divisions
- Serves as a brand ambassador for the company in promoting the company’s core mission
- Leading/supporting market research initiatives, including voice of customer
- Coordination with digital marketing in development and alignment of promotional and other digital assets
- Gather feedback from customers and field sales to identify new market trends, opportunities and competitive challenges
- Working with Sales Leadership and Senior Management to craft and implement focused sales campaigns throughout the year including, campaign development/management, and support of customer facing personnel through the heart of the campaign
- Coordinates with Billing and Market Access to ensure strategic alignment
- Creative execution: coordinate with internal creative team and outside creative agency resources to deliver all content marketing strategies and tactics
- KPIs: Build KPI dashboard to measure ROI on marketing tactics
- Support the company’s strategy regarding tradeshow presence, including providing materials, vision, and at times attendance
Experience & Required Qualifications:
- Education: BA/BS Degree Required, Advanced degree preferred.
- At least eight (8) years’ experience in a professional marketing/strategy capacity working in the healthcare industry with a mix of the following experiences: marketing, communications, brand management, use of customer relationship management tools like salesforce.com, digital marketing, strategy planning and ideally some experience marketing to both patients and providers.
- Demonstrated ability of leading in a multi-matrixed environment where you led teams of individuals thru indirect influence to achieve business objectives
- Healthcare marketing required; Oncology experience (diagnostics and/or pharmaceutical industry) preferred
- Ability to work independently and in a team environment.
- Ability to travel up to 25% of the time
