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Job Title

Marketing Director, Hardlines

Department

CPGP Marketing

Line of Business

Consumer Products, Games and Publishing (CPGP)

Reports To

Vice President, Marketing

Location

Hammersmith, London

Direct Reports

TBC

Purpose of the Role

To partner with the EMEA category team to set the marketing vision and strategic framework for how to best forge marketing partnerships with key hardlines licensees that unlock maximum value for The Walt Disney Company (TWDC) EMEA, in line with the guidance from the brand playbooks.

• Partner with the senior marketing managers to activate and implement the strategies with impact and scale across the region.
• Be an innovator and thought leader, sharing and receiving global marketing and licensing best practice, ensuring that EMEA is leading the way in marketing execution.
• Partner with the global and EMEA creative teams across the business to ensure creative excellence to help drive the business.

Areas of Responsibility

• Lead the development of 360 marketing campaigns to deliver on the agreed business / franchise strategies and objectives
• In partnership with leadership develop and agree marketing focus and rolling annual franchise activity calendars
• Work with divisions of TWDC, the CPGP retail team, key accounts and licensees to develop best in class plans to maximise opportunities
• Agree objectives, timings, mechanics and costs with each center of excellence for key initiatives
• Ensure plans are consistent with companywide retail, franchise and category strategies. Plans to include mix where appropriate of consumer advertising, sales promotion, trade advertising and promotion, PR and funding plans. Plans to include mix where appropriate of consumer advertising, sales promotion, trade advertising and promotion, PR and funding plans
• Monitor and evaluate performance of key initiatives
• Assign and manage external agencies to help implement marketing strategies
• Help oversee the marketing needs for road shows and showcases with input into agenda planning, document writing, presenting and creative treatments (Oct/Nov and March/April) and ad-hoc throughout the year
• Partner with digital, social and CRM teams to enhance key initiatives
• Lead partnerships team to optimise deals across all marketing initiaitives cross-category
• Work with sales planning and retail analytics group to help plan delivery of targets, evaluate activity and ensure continuity of product supply

General

• Engage team in the strategy and translate this into measurable objectives whilst motivating and inspiring the team to succeed
• Ensure appropriate training is provided to team including pertinent legal training and ensure the team is operating within legal parameters

Areas of Accountability

• Accountable to Vice President, Marketing
• Accountable for integrating with category leadership to developing and presenting annual marketing plans the achieve business goals and objectives
• Accountable for leading the development of 360 marketing campaigns to deliver on the agreed franchise strategies and objectives
• Accountable for ensuring campaigns are delivered on time and on budget
• Accountable for operating within legal and brand parameters and undertaking necessary training as provided by the relevant department and ensuring the team are also adhering to said guidelines
• Accountable for successful leadership and development of the team
• Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally

Experience and Professional Qualifications Required

• Degree level education in a related field or equivalent work experience within a matrix environment
• Experience operating at director level at Disney or other global brand
• Proven hardlines experience and detailed working understanding of key licensees, essential
• Proven experience in global brand marketing / management, preferable
• Franchise, retail and shopper marketing experience
• Understanding of licensing and vertical categories
• Demonstrable experience in growing a business
• Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve joint goals
• Proven experience creating a team vision and implementing it including translating the vision into goals, objectives and deliverables

Skills Required

• Strong strategic understanding ability to drive consumer oriented marketing that drives results
• Strong creative sensibility
• Financial acumen
• Experience leading different senior stakeholders and getting support through negotiation and influencing, demonstrating resilience, tenacity and diplomacy
• Strong people management skills, whilst comfortable managing a small team and in-direct stakeholders
• Ability to use different influencing styles to achieve end goal
• Comfortable using and working through a matrix structure to deliver the end solution
• Ability to drive internal focus through visual sales tools and compelling strategy
• Open communicator who shows curiosity for solution seeking
• Understanding of multiple categories across consumer product
• Strong written and spoken English for business use, essential; professional proficiency in other European languages, beneficial
• Excellent commercial and strategic approaches to problem solving and innovation
• Exceptional planning and organisation skills
• Strong influencing skills with the ability to achieve buy-in at all levels
• Cultural sensitivity with understanding of local markets across EMEA

Training and Professional Development

• Operate with integrity, champion change and be a good ambassador for the Walt Disney Company
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning
• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
• Build links with other TWDC functions to develop broader knowledge of the business
• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
• Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using the D Achieve philosophy, where applicable
• Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently

Additional Information

• Flexibility for UK, European or international travel may be required
• Contribution to ad-hoc projects as the business requires
• Flexible hours may be required to meet business needs