director brand manager London, England
TodayTix
Full Time
London, England
48000 - 30000 GBP ANNUAL Today
Job description
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through its powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, and transform the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About The Role:
TodayTix Group is in search of a Director of Brand Marketing, UK to join our company. Reporting to the Global Head of Brand Marketing and working in close partnership with the General Manager of TTG London, this role will synthesise user data, market insights and utilise their own business acumen to build and execute powerful strategies to grow TTG businesses in the UK.
This is a highly cross-functional role, working with show marketing, growth marketing, merchandising, media sales and product teams to inform audience targeting and messaging strategy across all channels and touchpoints including above-the-line advertising, CRM, PR, social media platforms and more. This person is responsible for ideating and executing brand campaign ideas that drive awareness, conversion and enable TTG to achieve its ambitious sales goals.
You are a multifaceted marketer, a strategic thinker and a problem-solver who possesses a creative perspective. You know how to translate data and insights into actionable plans and have the operational know-how to bring ideas to life, working across the company to ensure key stakeholders have the information they need to propel their functions forward. This is an exciting opportunity to redefine our audience and brand marketing strategy for TTG’s UK-based portfolio of brands, including TodayTix, LondonTheatre.co.uk and BoxOffice.co.uk.
What You'll Do:
- Oversee planning and execution of all brand campaigns for TodayTix Group brands in the UK, with a special focus on TodayTix. This includes leading integrated marketing planning across owned, earned and paid media to support TT’s various commercial and brand objectives
- Develop a deep understanding of each brand’s existing audiences, product features, key benefits and unmet consumer & partner needs in order to develop compelling integrated brand campaigns
- Gather, analyse and synthesise market trends, business performance, and customer insights to inform audience targeting and go-to-market strategy
- Write business and creative briefs, including key objective, goals, audience, deliverables, KPIs and other campaign considerations and requirements
- Partner with GM of London & Director of Show Marketing to build TTG’s UK integrated marketing calendar, ensuring all campaigns and events achieve brand, revenue, and show/venue partner goals
- Work with global product marketing to ensure the successful rollout and adoption of new product features in the market
- Work with merchandising, product and partnerships teams to ensure the event inventory and product experience reflect each brand’s values
- Identify sponsorships and other activation opportunities that elevate our brands and drive brand health metrics and audience growth goals
- Turn research, data, macro-trends and competitor insights into strategic recommendations and action plans
- Review brand creative and messaging to ensure it is in line with overall positioning and voice
- Work with creative team and external agency partners on the development, design and production of creative assets
- Provide relevant insights & talking points about TTG brands to support partner marketing initiatives and collateral
- Work closely with analytics teams to define the measurement of brand campaigns/activations and optimise creative campaigns based on learnings
- Monitor category trends and competitor activity to identify opportunities
- Be an ambassador for our UK brands and target audiences; create alignment and ensure brand consistency internally and externally
We're Looking for Someone With:
- 8+ years of experience in brand marketing or integrated marketing
- Understanding of the UK entertainment landscape, preferably with experience in the live entertainment space
- Demonstrated ability to frame and solve unstructured problems
- Well versed in a variety of research methodologies, frameworks, data utilisation
- Exceptional writing and presentation skills
- Strong project management skills and attention to detail
- Ability to multitask and prioritise projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally
- Experience managing multiple brands in the same market or vertical, and/or two-sided marketplace brands, a plus
- Passion for theatre, performing arts and cultural events essential
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are a few of our favourites:
Competitive salary- Remote friendly / hybrid work environment
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Access to a corporate rate Vitality PMI plan
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Salary Sacrifice Car Scheme & RAC Membership
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.
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TodayTix
https://www.todaytixgroup.com
New York, United States
Brian Fenty
$100 to $500 million (USD)
201 to 500 Employees
Company - Private
Ticket Sales
2013
