Job description
Digital Paid Media Executive
Technology driven, human-inspired content.
Location: London with the ability to work flexibly from office/home.
Who & What are we?
We are a multi award winning, data driven, content agency that’s growing fast providing scalable, measurable results for brands navigating ever changing platforms. We think every business deserves smart-thinking, human, targeted content that unlocks possibilities and delivering game-changing results shouldn’t be reserved for the über-brands. And why shouldn’t any brand demand ‘wow’ from their content… whether that’s production, engagement, influencer, unlocking ‘always on’ or discovering new platforms and audiences. We do all of this with our “No Nonsense” process. No smoke, no mirrors, just content that works.
Recently listed in the top 100 places to work, we have offices in London, Manchester and Cheltenham, and we offer a hybrid (and dog friendly) working environment, all we ask is that you’re able to access one of the offices when needed.
We are committed to creating a diverse and inclusive workplace culture where everyone feels respected and included. We welcome and encourage applications from candidates of all backgrounds, identities and lived experiences.
You might not think that you have all the skills or experience required for this role, but if you like the sound of us please apply anyway as we prioritise culture fit and ambition just as much as what you know already. After all, knowledge gaps can be filled, but you can’t teach personality & attitude.
What will you be doing?
We are looking to recruit a Digital Paid Media Executive responsible for the planning and implementation of all of our digital media campaigns.
As part of the Strategy & Social team, you will work on national and international clients across a wide variety of industries and sectors, whilst helping us to further develop the paid media department, in line with your career progression.
You will
- Be responsible for the ownership of the Paid Social and PPC strategy for a wide portfolio of clients.
- Planning, buying and implementation of digital media campaigns across managed and self-service digital platforms – display, video, social media and mobile.
- Preparation of detailed and accurate digital media schedules.
- Create and manage budgets for campaigns to maximise ROI.
- Ongoing analysis and optimisation of all campaign performances to drive results.
- Collaborate with content and creative teams to ensure campaigns are aligned with the overall marketing strategy.
- Collaborate with the social media team, to integrate paid media campaigns with organic social media efforts.
- Conduct research and analysis to identify target audiences, keywords, and ad placements that will drive results.
- Accurate billings and revenue management.
- Onboarding new client accounts, streamlining processes and implementing back end tracking where relevant.
- Ensure that all campaigns across numerous platforms meet client KPIs.
- Develop ad creative and copy that resonates with target audiences and aligns with brand messaging.
- Work closely with the Social, Strategy and Account teams to conceptualise, develop and present pitches.
- Attend client meetings to present campaign performance reports, make recommendations for optimisation, and answer questions about paid media strategies.
- Manage relationships with social and ad platforms, vendors, and third-party tools to ensure campaigns are running smoothly and efficiently.
- Develop testing plans to continually optimise campaigns and improve performance over time.
- Stay up-to-date on industry changes and algorithm updates that impact campaign performance, and adjust strategies accordingly.
Characteristics
- Strong experience in a similar role, with ideally 1-3 years’ agency experience.
- Strong client servicing skills.
- Superb attention to detail and the ability to work to multiple deadlines and under pressure.
- Good interpersonal and communication skills.
- Positive and proactive outlook with the ability to be able to work with minimum supervision.
- Skilled in presenting to clients and prospects.
- Competent experience in using Google Ads (including Youtube, Display, Search and Shopping), Paid Social (META, Twitter, TikTok, Pinterest & Linkedin) Google Data Studios and Google Analytics.
- Sense of humour.
What’s in it for you?
- Clear progression, training, development & career planning
- Company annual profit share scheme.
- Dog friendly offices.
- Proper Flexi-Working & Flexi-Hours.
- Fantastic, friendly, close-knit team.
- Monthly Recognition Scheme.
- Annual awards.
- 3, 5 & 10 year anniversary awards & additional annual leave.
- Regular company socials - anything from go-karting to clay-pigeon shooting! Strictly no ‘team-building’ torture!
- Employee referral bonus.
- Summer and Christmas parties plus quarterly incentives.
- Company pension
- 23 days holiday allowance + bank holidays.
- Employee Assistance Programme & Mental Health First Aiders
- Monthly one to ones with your Line Manager and Biannual appraisals.
- Free office parking.
- Cycle to work scheme.
Competitive Salary £28,000 - £35,000 DOE p/a plus benefits.
Are you in?
We’d love to get to know you so please include a funny or interesting fact about yourself in your application alongside your portfolio and either a video-based application or your CV, cover letter.