Digital Marketing Specialist, Media Planner London, England
Job description
About the role
This role will be sitting within the central Performance Marketing team with a focus on supporting the UKI market on their brand marketing campaigns. You will work closely with the Digital Strategy & Planning Manager to implement cross-channel digital strategies that align with the local market campaign objectives. You will strive to deliver best-in-class media plans, identify innovative testing opportunities & collaborate with our creative partners to ensure we're targeting customers with the right message, at the right time. You can communicate effectively with internal & external stakeholders and be a trusted digital advisor within the business. Being organised and proactive will be important in our, data-driven and cross functional business. You will report directly into Senior Digital Marketing Manager, Strategy & Planning and will work under a hybrid model - between our London HQ and home.
What you'll be doing
- Apply the best digital media planning principles to create, deliver and report on full funnel digital media plans for all local marketing teams
- Be the guardian of our brand message across all digital touch points
- Manage campaign planning end-to-end from brief, response, activation and post campaign analysis
- Be the central contact for local markets for their digital campaigns
- Liaise with channel specialists & media partners to ensure plans are handed over promptly and activation is completed on time with campaigns delivering in full
- Support troubleshooting of campaigns in media platforms
- Use insights gathered about our customers to tailor campaigns and creatives to target audiences
- Apply audience theory to our digital media plans to ensure we are delivering the right message to the right user at the right time
- Work with our ATL media agency to deliver 360 responses to campaign briefs
Requirements
- Digital marketing all-rounder with 2+ years cross-channel media planning experience either at an agency or in-house team.
- Proven ability in building relationships with key stakeholders
- Willingness to test new ideas and iterate constantly to improve performance
- Ability to dissect campaign performance and turn into relevant insights
- Hands-on experience setting up campaigns in ad platforms like Google Ads, DV360 & Meta
- Experience working with DCO partners like Smartly.io
- Ability to turn media strategies into compelling stories
Why Deliveroo
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, butWe offer many benefits in areas including healthcare, wellbeing, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing businesses in a growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that disabled people may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments , please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
