Digital Marketing Senior Associate - Social Media Manchester, England
Job description
The Digital Marketing team collaborates with the business and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a small group of digital agencies that span web development, SEO and paid media and directly with platforms like LinkedIn.
Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to deliver:
Everyday innovationInclusion by default
Telling stories that inspire
Delivering commercial impact with purpose
Reporting into the Social Media Manager, the Digital Marketing, Social Media Senior Associate will be responsible for:
Delivering organic social media platforms strategies for Marketing, including best practice and processes.Driving innovation on the social media platforms e.g. new formats, testing etc.
Advising marketing teams and the business on social media excellence and how to best achieve campaign/business objectives.
Influencer and employee advocacy development.
Creating social media training capability for the digital marketing team and the business.
Exploring new tools to publish social media content.
Working closely with the Corporate Affairs team to co-create social media plans and adhere to wider firm content, risk and brand guidelines.
Working closely with the Design, Content, Digital and Campaigns teams on our go-to-market social plans, and connecting with the Recruitment and Global teams on their social strategies.
Building strong relationships with the platforms themselves including Facebook, Twitter, LinkedIn and YouTube, and ensuring our organic plans are well integrated with our paid social activities.
Using software and tools e.g. Salesforce Social Studio to conduct social listening, trends and performance optimisations and recommendations.
Keeping abreast of social media trends to drive innovation and developing ‘test and learn’ approaches to new pilots.
Helping to govern what goes out over our social media channels in conjunction with Corporate Affairs, to protect the reputation of the firm and enhance the client experience.
Reporting on social media performance of our digital campaigns and establishing benchmarks.
Key capabilities the individual would need include:
A passion for and prior experience in social media
Proficient with social media management and analytics tools e.g. Social Studio or similar
Knowledge of Linkedin, Twitter, Facebook, Instagram and YouTube including analytics
Experience with briefing creative assets for social media
A curiosity to learn new things and challenge ways of working
Experience in delivering social media delivery to drive optimum performance
Experience of measuring and analysing social media performance
A mind-set which demonstrates a comfort with testing, learning and optimising
Clear communication skills to aid working with other teams and agencies to deliver
Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups
Our people need to demonstrate a defined set of core skills and behaviours. We refer to these as our global core competencies. They're integral to who we are as a firm and form the basis of our people appraisal process. We will also assess you against them within our recruitment process to benchmark your own skills and behaviours. We recommend you visit the below web page to find out more about our global core competencies and to consider how your own experiences will align against them. This will help you through the recruitment process with us.
http://www.pwc.com/uk/en/careers/experienced/applying-to-pwc.jhtml
