Digital Marketing Manager London, England
Job description
The role
We're looking for a Digital Marketing Manager to own and optimise the end-to-end performance and effectiveness of our digital marketing channels and campaigns. You will identify content and channel optimisations to be made, ensuring we are achieving our marketing objectives and investing our marketing budget effectively. You’ll own the reporting framework but work closely with the different areas of the business across Virgin Red, the Virgin Group, and agencies for their inputs.
This is an opportunity to be seen around the business as an expert in your field and make personal Impact with innovative thinking and being proactive in coming up with new ideas to test and learn. It requires someone who can pull together data and findings, uncover insight, propose recommendations, and work with others to put them into practice.
Our Virgin Family
Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.
Virgin Red:
Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.
Tell me more
- Direct the development of the marketing reporting , working with the wider business and external media agencies to produce reports and make optimisation recommendations.
- Own the SEO, ASO and web optimisation strategy and implementation, you’ll enable effective onsite marketing to help members discover and experience our platform, plus products that will enhance this experience like Refer a Friend. Through on platform testing and optimisation, you’ll be able to learn and scale the business by understanding what really works.
- Create a testing backlog and have oversight of how marketing channels can effectively deliver these tests, along with optimisations across our campaigns and product to help us convert and grow awareness of Virgin Red and membership.
- Partner with internal teams to update the CMS (content management system) for platform content.
- Work with the marketing channel owners to develop a test and learn strategy on all digital activity.
- Partner with internal teams to ensure product and analytics technical integration are prioritised, implementing tagging and tracking for all marketing activity.
- Develop measurement frameworks with appropriate Key performance indicators and report back on platform performance.
- Recognise emerging trends, opportunities and threats from changes in Search, Social and the wider digital analytics landscape, plus identify new platforms and opportunities for digital paid media as they arise.
What you’ll need
- Experience in creating SEO strategies and working with stakeholders to implement recommendations.
- Extensive digital analytics experience using Google Analytics, Brand or similar Analytics tools.
- Experience in advertising analysis including PPC, Programmatic display and Social
- Base knowledge of the regulatory framework regarding how and where digital data is collected and permission by users.
- Understanding of JavaScript, CSS and HTML
- Advanced knowledge of reporting (Excel, Tableau) and designing customer facing dashboards (Google Data Studio, geckoboard, SEMRush, Tableau etc.)
- A deep passion for consumer behaviour and how digital interacts with the customer journey.
- To be assured in presenting, influencing, and selling your ideas to stakeholders across the business.
The extra details
Role type: Permanent
Location: London hub & your home space
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays and weekly yoga? That's the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include flexible working, healthcare, dental schemes, pension contributions and an employee rewards scheme.
Closing date: 19 September 2023
Ready to join a brand that dreams big and is visionary in our efforts to change business for good? We strive to make Virgin a family for everyone, by celebrating diversity and welcoming individuals of all background and skills. We treat our people fairly and encourage everyone to be themselves. Your unique qualities are valuable to us.
To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help, or if you have any individual requirements at any stage along your recruitment journey.
Excited to make each day rewarding? Don't worry if you don't match every job requirement - we'd still love to learn more about you!
