Digital Marketing Manager London, England
Job description
Base Pay: £50,000
Bonus: 20% based on Company Performance
Share Options: £10,000
Our mission
At Switchee, we believe that everyone deserves to live in a decent home and that the
environments we inhabit have a massive influence on our ability to enjoy life and prosper.
One in five households in the UK live in social housing, a sector with the right values at its core but that has historically struggled to deploy innovations in the home. Many residents still can’t afford to heat their homes and live in cold, mouldy properties they can’t be proud of.
We believe that radical innovation in internet-connected technology can ensure that every resident, every day, is living in a home that allows them to succeed. That’s why our products are built not just on great technology, but on an understanding of what people want from the space they live in.
This approach led us to reimagine the most mundane household object, a thermostat, into a product that automatically reduces energy bills, looks great and offers control to those who want it. We are also revolutionising the way social landlords manage their housing stock with an obsessively tailored SAAS property dashboard and handy alerts on things like when the boiler is going to break.
Our journey
We may be only 8 years old, but it’s already been quite a ride. Our first product, the connected Switchee thermostat is already in 120+ of the UK’s biggest housing providers.
We’re growing 100% year on year and are backed by some of the best-known investors in technology and social impact. We are a team of 70+ passionate and ambitious people driven by a collective desire to make a positive impact in the housing sector, both for residents and landlords.
We are looking for a motivated individual to be an essential part of our team, supporting our marketing efforts and contributing to our mission of improving lives for people living in rented homes.
Your responsibilities
As an essential part of our marketing team, you will support all end-to-end projects with the aim of acquiring new, and nurturing existing customers and ultimately revenue for the business. As Digital Marketing Manager, you will be responsible for managing the company’s digital customer acquisition funnel. Working closely with the Senior Digital Marketing Manager, you'll be responsible for executing our digital marketing initiatives, owning our digital marketing channels and measuring success.
You will ensure that our key messages reach our target audience as we enter our next stage of growth and expansion. With the support of our Social Media Executive, and Graphic Designer, you will craft and execute written and visual content for digital campaigns. Your role will involve data-driven analysis, creative problem-solving, and cross-functional collaboration.
More of your day-today
Develop and oversee the implementation of multi-channel marketing campaigns, with a focus on content marketing, email marketing, and paid advertising.
Optimise and scale paid media campaigns to drive efficient customer acquisition and maximise return on ad spend.
Create personalised and targeted email marketing campaigns and maintain the Switchee monthly newsletter.
Ensure the website is continuously updated / optimised to provide a great user experience and lead SEO efforts.
Identify key growth opportunities and prioritise initiatives based on market trends, customer insights, and competitive analysis.
Work closely with the Product Marketing function on product launches and updates.
Collaborate with the wider time to create thought leadership content to support campaigns, including white papers, blogs, webinars.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Support the team by attending events.
Who You Are
These are ideal but we don’t expect you to have all of them as we know people are less likely to apply for the role unless they tick all of the boxes. We promote a diverse, inclusive and empowering culture at Switchee, the most important thing is your willingness to learn:
Excellent communication and interpersonal skills with a strong ability to build relationships with others.
High attention to detail and a love of continuous learning and development.
Ability to handle multiple priorities to meet demanding deadlines.
Working with and managing a large variety of stakeholders.
Knowledge of working with Hubspot and/or Asana..
Expertise with SEO and analytical tools for marketers, such as Google Analytics and Semrush.
Experience in setting up and optimising Google Ad and/or LinkedIn Campaign Manager campaigns
Content production (blog and whitepapers and case studies, marketing emails)
Desired experience:
Experience communicating with social housing.
Experience with domestic/home automation
Experience/knowledge of working within Europe
Line management responsibilities
As Switchee’s Digital Marketing Manager, you will have access to our career progression framework and great development opportunities. We look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, and culture is how we function as a group and how we live our values as individuals.
You deeply care about Switchee’s mission; you have a desire to build something
revolutionary, that will disrupt an industry, and positively impact ordinary people’s lives.
You care about the environment, are interested in energy efficiency and have thought about the challenges and opportunities posed by an evolving domestic energy market.
You like technology and neat solutions to complex problems.
You thrive on challenge and change; you naturally gravitate to the hardest questions first and love thinking differently to solve them.
You are biassed towards action and you’re happiest when you’re “getting stuff done”.
You’re open, positive and straightforward. You’re not afraid to stand up for your convictions, even when it’s hard to do so.
You celebrate your colleagues’ successes and thrive on your failures; you grasp any opportunity for learning and personal growth.
Perks
Unlimited holiday policy + Bank Holidays so you can take as much as you want! No need to count those Winter break days anymore!
Everyone at Switchee enjoys flexible working hours and is the master of their own routine.
We have a remote-first Hybrid Working Model, with offices in London Bridge..
We will provide you with all the necessary equipment to work from home in a safe and enjoyable manner.
We socialise together with regular outings in London, Quarterly Company Off-sites and an annual “working remotely” trip where you have the option (but no obligation) to join us in working from a fun location.
We are hosting regular Virtual Socials and keep finding creative ways of staying connected with each other.
We provide an L&D budget and access to our Switchee Library, where you can request new books monthly.
We provide access to ThanksBen - a platform with plentiful discounts and free virtual wellbeing sessions.
We offer Spill, a Mental Health app at your fingertips, where you can get in touch with a therapist in record time.
