Digital Marketing Manager Henley on Thames, England
Job description
We’re NFP and we provide services and solutions to support businesses and people. We have capabilities that extend around the globe, including here in the UK, Ireland, EMEA, APAC and North America. It’s a time of rapid growth for the European arm of the business, so we need someone to join us to build and execute a demand generation strategy for marketing at Connor, an NFP Company, across our service portfolio that delivers quality leads and tangible ROI.
Who are we and what do we do?
NFP is a leading global insurance business with four core service lines:
- employee benefits
- insurance broking and consultancy
- HR consultancy
- wealth management
With 6,600 employees worldwide, including 250 in the UK and Ireland, we’re an outstanding company whose passion for building relationships is founded on trust and communication and is at the very heart of everything we do.
What you’ll love about us
We may be a global business, but our culture is united and truly collaborative. We strive to adopt a genuinely flexible approach to working, and we have the technology to make it as easy as possible for our people around the world to connect to one another, and to be productive in and out of the office.
We want everyone to bring their best selves to work each day, so we have a relaxed and casual office environment, plus great employee benefits and socials. Joining NFP means you’ll get plenty of opportunities to invest in your career and personal development.
Attractions - NFP
- We pride ourselves on our fast-paced, collaborative, vibrant working environment and hybrid model for part-remote working
- Our PeopleFirst culture means our people work in a flexible and autonomous way and have the freedom and expertise to deliver outstanding service to clients in the way that they know-how. • We build partnerships with organisations that can complement our client offering and we invest in new technology to deliver innovative solutions in our given markets.
- We build partnerships with organisations that can complement our client offering and we invest in new technology to deliver innovative solutions in our given markets.
- We focus on making sure that people can bring their best selves to work every day; and that they are placing as much importance on family and community as they do their valuable work.
- Our diversity and inclusion initiatives and charity work form a large part of this. NFP has an Executive Board member who is dedicated to diversity and inclusion, and has a D&I Board made up of individuals from across our entire business.
About the role
We are recruiting for a Digital Marketing Manager, to join our growing HR Consultancy , based just outside of Henley-on-Thames, Berkshire.
The main purpose of this role is to drive leads and sales growth to achieve our revenue goals for our specialist service practices, through new business and existing accounts, whilst being an active member of the wider Marketing team.
Overview of duties
- Build and execute demand generation campaigns to support our specialist service practices
- Build and execute Account-Based digital marketing plans to support the growth of our existing key clients
- CRM management and email marketing
- SEO and PPC Strategy
- Build and execute a social media strategy, with a particular emphasis on LinkedIn to amplify Connor’s external voice and presence
- Website content management
- Develop digital content and collateral
- Liaise with NFP central marketing to ensure digital marketing calendars/activities are co-ordinated
Person specification
Knowledge, skills and abilities:
- Experience in marketing automation platforms, ideally Microsoft Dynamics although not essential
- Experience in Wordpress and Umbracco
- Able to work at pace on numerous simultaneous tasks
- Excellent writing skills
- Demonstrable evidence of building marketing plans and executing against them
- Must have worked in a Sales driven organisation where generating leads is key
- Proven Stakeholder Management skills
Education and experience:
- 5 years+ marketing experience, ideally in a B2B marketing environment
- Able to demonstrate success in B2B commercial marketing roles
- Must have worked with services not just products
Key information:
Salary: Competitive depending upon experience
Hours: 37.5 hours Monday – Friday
Location: Based outside of Henley-on-Thames, Berkshire - Hybrid
Benefits: Company pension scheme, Group Life Assurance, online Doctor, etc
