Digital Marketing Manager Leeds, England
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About the job
Job summary
You would join the multi-award-winning digital marketing and PR team that is a centre of excellence for employer branding and recruitment marketing across government. We are a supportive, talented and hard-working team based across four hub cities. Insight, strategy and innovation are in our DNA and drive all our activity. Our content is deemed world class by LinkedIn, and we are measured by our results.
We play a vital role in supporting DWP Digital’s ambitions by:
- Increasing awareness of DWP Digital, positioning us as thought leaders and innovators, building credibility and trust and maximising reach of our content across a range of channels.
- Targeting audiences through relevant, compelling content and clear navigation encouraging them to engage with online content and find out more about DWP Digital.
- Converting interest into job applications through targeted recruitment advertising and job promotion.
- Improving the customer experience from attraction through to retention.
Job description
As Senior Digital Marketing Manager you will play a critical role in shaping and implementing the attraction marketing content strategy. You will be involved in:
- Leading, planning and delivering innovative digital marketing strategies and campaigns to build brand awareness across the digital sector.
- Using a range of marketing techniques to reach, engage and convert external audiences, including digital advertising, SEO, Search/PPC, content marketing, social media engagement, PR and partnerships and influencer marketing.
- Working closely with partners within and beyond DWP Digital to develop and deliver engaging campaigns to help build digital capability for DWP, using audience insight, sector intelligence and evaluation to shape activities and demonstrate impact.
Responsibilities:
- Designs and implements professional-standard communications and engagement strategies which use a range of channels, including marketing campaigns, stakeholders, press, digital and social media, to deliver effective, innovative and measurable communications to multiple audiences.
- Applies strong campaign management principles and quality-control across work, using the Government Communications Service OASIS model to ensure that communications are creative, insight-driven and carefully evaluated. Manages plans proactively to deliver projects (often delivered concurrently) on time and to budget.
- Builds strong partnerships across and beyond DWP (including within DWP Digital, Internal Communications, Press Office, HR, other government departments and external organisations) to create joined-up strategies and delivery plans.
- Provides expert, strategic communications advice to colleagues across Digital Group.
- Develops the capability of self and team to build an innovative and multi-skilled function, (providing strong and supportive line management where appropriate).
- Plays an active role in the wider Digital Engagement community, encouraging collaborative cross-team delivery, providing professional support.
Person specification
If you would like to learn more about the role, please contact [email protected].
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Working Together
Technical skills
We'll assess you against these technical skills during the selection process:
- Insight
- Ideas
- Implementation
- Impact
Benefits
- An employer pension contribution of up to 27% For further information please click here.
- Annual leave rising up to 30 days, (based on your working pattern).
- Family friendly flexible working arrangements, such as hybrid working, job sharing, term-time working, flexitime and compressed hours.
- Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring.
- An inclusive and diverse environment with opportunities to join staff networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need, but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.
Salary Information
Salary for this role is from £43,698 (Band min) to £50,578 (Band max).
Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.
Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.
Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.
Things you need to know
Selection process details
Stage 1: Application
Your application will consist of three parts:
1. A Personal Details application form.
2. Your employment history detailing your responsibilities, skills, accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided.
3. Personal statement up to 1250 words.
When giving details in your employment history and personal statement you should highlight your experience in line with essential criteria below:
- Develop and deliver strategic, audience-focused communications that support wider business objectives and achieve measurable results.
- Use of research and audience insight to inform objectives and communication strategies. Ensuring lessons learned and recommendations from the evaluation of previous activity to inform campaign plans.
- Lead projects and teams using an integrated campaigns approach, Develop innovative digital communication strategies. Draw on knowledge of emerging trends in digital marketing and social media and apply this knowledge when developing content and channels.
- Develop and implement effective communication plans, working with stakeholders and partners to deliver against objectives. Managing resources, suppliers, ensuring outputs are cost effective and delivered to a high quality.
- Assess and evaluate the effectiveness of communications activity, providing summary of impact of activity against objectives and goals, considering lessons learnt and improvement options.
- Use of strong written and verbal communications skills.
For Hints and Tips on completing your application visit our blog Getting Hired at DWP Digital .
Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign.
Important Information
- You will be asked to complete your employment history any information that you would customarily share on a redacted CV should therefore be entered onto the application form.
- Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
- If your employment history/personal statement contains any personal details your application will be withdrawn.
Stage 2: Interview
If you’re successful at sift stage, you will be invited to a video interview via Microsoft Teams. There, you will be assessed against Behaviours and Technical Skills.
You will be asked to do a short (5 -10 minutes) presentation on a specific topic. Further details will be provided to candidates invited to interview.
Interviews will take place from Mid-March 2023.
Other information:
A reserve list may be held for a period of 6 months from which further appointments can be made.
Reserve list candidates will be posted in merit order by location.
Find out more about Working for DWP
Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at
Security Information
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.
Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
Reasonable Adjustment
At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.
We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.
Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
The evidence you provide in your application must relate to your own experiences. If evidence of plagiarism is found your application will be withdrawn.
Feedback will only be provided if you attend an interview or assessment.
Security
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Apply and further information
Contact point for applicants
Job contact :
Recruitment team :
Further information
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission here to visit Civil Service Commission
