Job description
Who are we?
Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter; from saving over 60 million plastic bags by using reusable boxes for our food deliveries, to finding alternatives to plastic long before it hit the headlines. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it’s one way to save the future. It’s these values that enabled us to become B Corp certified; an optional audit we’ve gone through to recognise how we put people and planet before profit, as well as help us find room for further improvement.
We’re looking for more people to join our team of almost 600, to share our passion for doing the right thing even bigger and better than we do already. In a fast paced and competitive market, we know it’s our people who make the difference. We’ve learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.
Want to see more? Check us out at www.abelandcole.co.uk, https://bcorporation.net/directory/abel-cole, and Instagram
Role Summary:
We’re looking for a Digital Marketing Executive to join Abel and Cole’s Marketing team. Reporting into the Senior Growth Marketing Manager, this role involves supporting to run campaigns across our digital acquisition channels, with a particular focus on paid search, paid social and email, to achieve our ambitious new customer growth targets. You will ensure our marketing investment has clear KPIs and delivers against our objectives.
Key Responsibilities:
Support the Senior Marketing Manager in shaping and delivering the acquisition marketing plan across our core paid media channels, particularly Google and Facebook, as well as supporting with the execution of our email marketing strategy
Work closely with the content & creative team to develop a strong new customer acquisition narrative, writing briefs for Marketing assets to support campaign initiatives relating to email and digital advertising
Support the ideation and execution of marketing emails designed to convert new and restarting customers, assisting with monitoring email marketing performance to find actionable insights
Set up and launch new ad campaigns in Google Ads and Facebook Ads, monitoring the success of these campaigns against core KPIs
Support the launch of new paid marketing channels
Report on digital campaigns on a weekly basis and implementing learnings and strategic improvements
Create and manage offers and promotions for various Marketing campaigns
Work with senior team members to build a testing strategy for performance marketing channels and be the go-to person for planning and execution of these tests
Be on hand to support senior members of the Marketing team with administrative tasks
Conduct ongoing competitor and industry research, identifying new trends and opportunities
Act as an ambassador for our B Corp values: make all decisions with our social and environmental impact in mind and look for opportunities, no matter how small, to use our business as a force for good.
Skills and Experience:
Experience in a previous Marketing role, Marketing internship, or in possession of a Marketing-related degree
- A self-starter with the ability to act on your own initiative, and a proactive approach to staying on top of the latest trends in digital marketing
- Flexibility and ability to prioritise and manage diverse activities simultaneously
- Numerate and analytical thinking with the ability to apply these skills in a new customer growth context
- Fantastic communication and teamwork skills
- Capable of relationship management with key stakeholders both internally and externally
- Some exposure to and understanding of PPC and Paid Social, particularly Google and Facebook Ad platforms, plus email marketing experience would be ideal but not all essential
What we offer
This is a full-time position working Monday - Friday. Our core working hours are 9.00am - 5.30pm. This is a hybrid working role with minimum 2 days per week spent at our Wimbledon office.
Our benefits include
- 30 days holiday, inclusive of bank holidays
- Flexible working options considered
- A free box of fruit and veg every week (It’s pretty delicious!)
- An onsite chef, cooking organic lunches everyday
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Contributory pension scheme.
Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
As part of the recruitment journey, if you need us to make any reasonable adjustments so you’re not disadvantaged, please contact us as soon as possible. We welcome applications from people with disabilities.