Digital Marketing Executive London, England
Job description
Your Apartment is one of the UK’s fastest growing serviced apartment & aparthotel companies. We are very much a force to be reckoned with. We are unapologetically and progressively injecting playfulness and color into the industry.
As we push on with our limitless expansion plans, we’re looking for an enthusiastic Marketing Executive to support the Marketing & Ops Manager & Co-founders in delivering an experiential communications strategy across the business.
****Candidates must live in London ****
To succeed in the Your Apartment way of life you will need…
· A way with words and the ability to communicate the voice of the brand across all external and internal marketing channels
· To be prepared to really give the role your fully attention including monitoring comms channels and engaging with stakeholders
· Commercial awareness and a proactive approach to keeping up with the industry and new marketing trends
· To be an exceptional collaborator and stay true to colleagues and yourself day to day – team work makes the dream work
The role will primarily require an understanding of:
· Email & Database Marketing
o Experience of using MailChimp to create campaigns, updating databases, etc.
· Guest Experience Comms & Reputation
o Implement and update all information in Guest Experience Platform(s)
o Creating and updating knowledge centre to help improve communication and efficiency across all departments of the business
o Reach out personally to guests to encourage feedback and reviews via Google, TripAdvisor, Booking.com, etc.
o Read, understand & investigate guest feedback across both in-house and public channels and report any issues for other team members to follow up on
· Social Media & Content Creation
o Proficiency of constructing imaginative content and making Tik Tok videos & Reels
o An eye for creating and constructing eye catching & stimulating visual content across all channels
o To collaborate with the Marketing & Ops Manager in planning & executing a comprehensive day-to-day, month-by-month social media and content plan for Your Apartment and updating this when things change and evolve
· Copywriting & CMS
o A good basic knowledge of SEO and its importance when writing online content
o Excellent written abilities with attention to detail
o Ability to write and update informative yet imaginative content which is well researched, accurate and executed in a relaxed/informal tone
o To be able to write for both B2B & B2C audiences
o Knowledge of using & updating Wordpress CMS
· PR & Reputation
o Supporting Marketing & Ops Manager in reaching out to influencers & journalists when required
o Supporting in the organisation of PR launch activities when opening new properties
o Encouraging more positive online reviews via TripAdvisor, Google, etc.
· Administration
o Based on the demands of the business you may from time to time be required to support Directors & Marketing/Ops Manager with various admin based tasks
When & Where:
· Monday to Friday – 8.30am to 5pm
· Hybrid role based in London – 3 days’ office based & 2 optional days working from home. First 3 months to be based in the London office.
· You may be required to travel to various locations across the UK when launching new properties
· You may be required to work evenings and weekends on rare/infrequent occasions (e.g. for future events, launches, etc.) based on demands of the business
Benefits:
· Auto-enrolment onto company pension scheme
· 20 days’ holiday + 8 bank holidays
· Quarterly team socials
· Extra day off on your birthday
· The opportunity to grow with the business to become Marketing Exec / Senior Marketing Exec as we roll out more aparthotels across the UK
· Be a part of a growing & diverse team
· 30% discount on stays at Your Apartment in Bristol, London & Milton Keynes (and more as we acquire new locations)
· Opportunity to have further training to help you grow your career
Job Type: Full-time
Salary: £24,000.00-£35,000.00 per year
Schedule:
- 8 hour shift
Supplemental pay types:
- Performance bonus
Experience:
- Digital marketing: 1 year (required)
- Marketing: 1 year (required)
Work Location: In person
Expected start date: 05/02/2024
