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Job Title: Digital Marketing Executive

Salary: £35,000

Contract: Full-Time & Permanent

Location: Glasgow/Hybrid. Combination of home and office working.

We are seeking an ambitious Digital Marketing Executive to join our in-house marketing team to assist with our digital campaigns, across a wide range of both paid and organic channels. You will be tasked with developing a deep understanding of our key audiences, then using these insights to create content that will build awareness, convince and convert.

A key focus of the role will be managing our social media channels. The ideal candidate will have the experience to plan, create and schedule organic content autonomously using our large library of images and videos. You should be accustomed to coordinating creative agencies to produce high quality image, video & graphic assets, and the critical ability to instinctively know what looks good and what doesn't. Hands-on experience of photo and/or video editing software would be beneficial but is not a requirement.

An important element of the role will be researching and establishing connections with local influencers and communities so previous experience of outreach with the objective of increasing brand awareness and sales is preferred.

Some experience of setting up paid media campaigns across Meta and Google platforms would be ideal but we don’t expect you to be an expert yet as further training can be provided.

We’re looking for someone who will delve into tasks with a ‘can do’ attitude and is eager to continue learning within the role. We’re a fast growing company and want you to grow right here alongside us. This is a full-time, permanent role. Opportunities for development and progression within the company are significant.

Who are we?

XL Event Lab is an international event production company that has grown year on year since 2007. We create large-scale, unforgettable experiences that aim to temporarily disconnect people from their devices, get them outside and active, and ultimately bring friends, families and communities closer together. Typically producing over 500 events a year, thousands enjoy our events every week.

You can learn more about the company and our brands at https://xleventlab.com/

Key Responsibilities

• Liaise with manager to help develop and deliver social media (paid and non-paid) strategy, objectives and tactics.
• Plan, create and schedule compelling creative content (copy/images/video/graphics) across various social profiles that engages our audience and enables the brand to maintain a consistent presence.
• Work with 3rd party contractors to brief on-brand content, video and visual assets to support the communications plan.
• Oversee our influencer outreach programme by researching and building relationships with bloggers/influencers/communities who share a similar audience for awareness generating opportunities.
• Assist with digital advertising campaign builds across multiple markets using Facebook Ads Manager and Google Ads Editor. Ensure thorough quality checks are built into your workflow to minimise errors
• Assist with writing copy in the brand's tone of voice that generates engagement and direct response from our target audience.
• Curate content that will appeal to our audience to share on social (relevant blog/news coverage, user generated content, event photos)
• Manage email and sms campaigns (we currently use Mailchimp)
• Develop and take ownership of fan building and engagement campaigns
• Produce regular reports clearly communicating performance against target KPIs, analysis with actionable insights, and recommendations for optimisations.
• Monitor and report on innovative marketing strategies employed by similar brands.
• Monitor and report on competitor activity.
• Keep up to date with the latest digital marketing best practice, tactics, latest formats and channels. Proactively recommend how to incorporate these into our own test campaigns.

Essential Skills

• Strong knowledge of social media (in particular Facebook/Instagram/TikTok), with preferably 2-3 years of proven experience applying this to promote a brand or business.
• Strong attention to detail. We have a lot of campaigns running at any one time and it’s crucial the correct info is being communicated to the correct audience.
• Excellent communication and written skills
• Capable of managing your own workload to deliver tasks to agreed deadline
• A good eye for design and understanding of what will appeal to consumers.
• Results orientated, with a natural drive to continually improve performance and streamline working processes.

Desirable Skills

• Relevant qualification in social media, PR, advertising, communications or marketing
• Google Ads, Google Analytics or Facebook Blueprint certification.
• Competent in using image/video editing software or apps to create engaging social content
• Experience with Mailchimp for sending emails
• Comfortable using Microsoft Excel.

Job Type: Full-time

Salary: £35,000.00 per year

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application question(s):

• Are you comfortable commuting to our centrally located Glasgow office at least twice a week, and occasionally more during busy periods?
• Are you able to provide a portfolio or links to previous examples of content you have produced or coordinated for use on social media?

Experience:

• copywriting: 2 years (preferred)
• social media marketing or digital marketing: 2 years (required)

Work Location: Hybrid remote in Edinburgh