Job description
Job Title: Digital Marketing Executive
Location: Hybrid - Birmingham
Salary: £27,000 + bonus +bens
Why do we want you?
You have experience of using email marketing software such as Mailchimp / Marketo or similar, are looking for a role that will allow you to drive email strategy and campaigns, and you love being kept busy by a forward thinking, flexible organisation.
We are Wilmington plc
ICA (Part of Wilmington plc's Training and Education Division) is the leading professional body for the global regulatory and financial crime compliance community. We provide training and qualifications that develop expertise in fighting financial crime and conducting ethical business.
Job purpose, tasks and responsibilities:On a day to day basis you will;
- Lead the global schedule of emails working with multiple stakeholders
- Create and deploy email marketing campaigns and be a superuser of our marketing software, Marketo
- Devise and action an A/B testing and optimisation plan for campaign and automated emails, and provide analysis from these on a monthly basis
- Analyse performance using key KPIs to provide actionable insights and improvements for future development
- Assist in handling data including cleansing, reporting and database flows
- Create PPC campaigns on LinkedIn and Facebook
- Monitor SEO performance and support with managing backlinks and broken pages
- Assist with gathering data for stakeholders using Google Analytics
- Stay up to date with industry best practice and competitor activities
- Assist with other digital marketing activities such as web edits and digital asset creation
We know it’s not a skill, but you must have permission to work in the Country in which this role is located by the start of your employment.
You will also need;
A passion for digital marketing with a particular love of analytics and testing- Relevant experience in a digital marketing role with a focus on email marketing (Marketo experience would be an advantage)
- SEO experience or an understanding of the principles of SEO with a willingness to learn more
- Obsessive attention to detail with a passion for quality
- A love of learning – both knowledge and skills
- To be a creative question-asker and a solution-finder
- To be able to work in a fast paced, fun and progressive environment
- To enjoys a challenge – we work hard, and it can be a steep learning curve
Wherever you are in your career and whatever your expertise, we look for people who:
- Are passionate about providing high quality solutions to our customers
- Love varied work that plays to their strengths while helping them develop
- Want to work together to learn, grow and achieve common goals
- Are excited to be part of a diverse and unique global community
- Who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.
What we’ll give you
Bring what makes you unique
Since 2001, we’ve been enhancing the knowledge, skills and behaviour of over 150,000 professionals in 152 countries. Join us, and you’ll immerse yourself in a business full of variety and make a tangible impact in our sector, preventing future financial and associated crime. Embrace your curiosity, and find variety and flexibility here. Find what you’re looking for at ICA. Apply now.
The Legal Bit!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Please note that this role may remain advertised until an offer of employment has been made.