Job description
Main duties will include:
- Administer Websites & Publish Content.
- Monitor & Optimise Marketing Campaigns.
- Social media management - Generating engaging content for LinkedIn and other social media channels, responding to comments and continuing to grow audience reach and engagement.
- Website Management - Producing and uploading content to the website, SEO management, updating existing content in line with trends and business updates.
- Analyse content performance (in social media, website, mailings and other platforms) and make recommendations on how to improve engagement using tools such as Google analytics.
- Produce content for and analyse marketing campaigns performance and making recommendations on how to improve results.
- Producing marketing materials such as graphics, one pagers, brochures, emails and other digital assets in-line with briefs.
- Working with Scheme staff to actively enhance their understanding of the Scheme’s brand guidelines, tone of voice and marketing strategy.
- Working closely with the rest of the team to deliver efficient communications solutions and projects.
Essential Skills and Experience
- Excellent relationship building skills. Able to react quickly and efficiently to internal and customer issues and provide workable solutions.
- Proactive approach.
- First class project/campaign management skills and experienced in handling multiple projects.
- Able to work on collaborative projects across the team and other departments.
- Knowledge of digital trends and marketing processes in order to support the team.
- Analytical, logical, strong numerical skills.