Digital Marketing Executive London, England
Job description
Easyship is revolutionizing logistics for eCommerce. With our all-in-one cloud based shipping software, businesses of all shapes and sizes have the tools needed to scale globally. At Easyship we believe in accelerating borderless commerce. We're proud that a diversity of small business owners, crowdfunding campaigns, and global brands trust Easyship as their gateway to the world. To learn more about us click here.
Job Title: Digital Marketing Executive
Reports to: Head of Demand Generation
Location: London - Hybrid 3 days from office and 2 days from home
Job Purpose:
We are seeking a skilled and highly motivated Junior Digital Marketing Executive to join our dynamic and growing team. As a Digital Marketing Executive, you will play a crucial role in driving the success of our online business by implementing effective digital marketing strategies and campaigns. You will have the opportunity to utilize your expertise in various digital channels to attract, engage, and retain customers while optimizing brand visibility and increasing revenue.
What you'll do:
- Develop and execute digital marketing strategies to drive customer acquisition, retention, and revenue growth.
- Plan and manage digital advertising campaigns across various channels such as search engines (Google Ads), social media platforms (Facebook, Instagram, LinkedIn), display networks, and email marketing.
- Conduct keyword research, optimize website content, and manage search engine optimization (SEO) activities to improve organic search rankings and drive quality traffic.
- Utilize data analytics tools and perform regular analysis of campaign performance, website metrics, and user behavior to identify opportunities for improvement and recommend actionable insights.
- Monitor and manage social media channels, creating engaging content, and implementing community management strategies to foster brand loyalty and increase customer engagement.
- Collaborate with the content team to develop compelling and SEO-friendly content for blogs, website landing pages, social media posts, and email newsletters.
- Implement A/B testing methodologies to optimize conversion rates and improve overall campaign performance.
- Stay updated on the latest industry trends, digital marketing tools, and best practices to ensure the adoption of innovative strategies for business growth.
- Collaborate with cross-functional teams including product management, design, and sales to align marketing initiatives with business objectives.
- Generate regular reports and present findings to the management team, highlighting key performance indicators (KPIs), campaign results, and actionable recommendations.
Who you are:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably in the eCommerce/SaaS industry.
- Strong understanding of digital marketing channels, including paid search, social media advertising, email marketing, SEO, and content marketing.
- Proficiency in using digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and marketing automation software.
- Solid analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance.
- Excellent written and verbal communication skills with the ability to create compelling content and effectively communicate marketing strategies.
- Knowledge of A/B testing methodologies and conversion rate optimization techniques.
- Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
- Strong project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
- Up-to-date knowledge of industry trends and best practices in digital marketing.
What you'll get:
- Competitive Equity Package: Earn more than just a competitive salary. Receive equity shares to gain wealth as the company grows.
- Dental Insurance: Your health and well-being is important to us!
- Gym & Wellness Reimbursement: Training for a big race? Don't sweat it. We offer gym reimbursement for all employees.
- Generous Vacation Policy: We think time off is essential… and we encourage it!
- Duvet Day: Perfect for those cold winter days, when you don't want to escape the warmth of your bed!
- Mental Health Day: You deserve a day off! A chance to recharge and enjoy 'Me Time'
- 4 weeks of 'Work from Anywhere': Whether you're working from the beautiful beaches in the Bahamas or by the fireplace on your ski trip in Switzerland - just make sure to send us a picture!
- Professional Development: We're here to help you hit your career goals to help get you where you want to be.
- Company issued laptop: Who wants to work from their personal laptop? Let's keep work and personal life separate!
- Unlimited Coffee, Drinks & Healthy Snacks: Because we love spoiling our team!
- Free Bicycles - We provide free cycles for employees, whether its a bike ride for exercise or to grab lunch!
- Flexible Working: We offer you an autonomous environment to perform at your highest level!
Headquartered in London with offices in New York, Hong Kong, Singapore, Melbourne, Toronto, and Taipei – our team is global and growing. We encourage you to apply if a challenge excites you. Come and join the Easyship team!
Join our team as a Digital Marketing Executive and be part of a vibrant organization where your skills and expertise will have a significant impact on our online presence, customer acquisition, and business growth! Get to know our marketing through the eyes of Chris Henderson, our Head of Special Projects.
