digital marketing

digital marketing London, England

Your Apartment
Full Time London, England 40000 - 25000 GBP ANNUAL Today
Job description

areSenior Marketing & PR Exec

At Your Apartment, no two days are the same. As a team, we are continually evolving and transforming all corners of our creative mindset & vision to meet the demands of our organically grown fanbase. Our presence offline & online is ready for lift-off as we continue on our journey to become a leading SA & aparthotel provider across the UK & Ireland.

Our founder's ambition, drive and determination is the backbone of our brand, and our culture & help fuel our stratospheric growth plans.

This position is not just a job, it's a career. It's a lifestyle. It's a limitless role which seeks to redefine a less-than-inspiring sector during a time of huge growth & opportunity.

Some of your qualities will include:

  • Creative courageousness
  • Flawless attention to detail (written, visual & experiential)
  • Immensely personable
  • Stand out from the crowd
  • A diehard passion for social media
  • A natural ability to lead and inspire

Your responsibilities:

  • Accountable for all marketing activities at Your Apartment
  • Oversee, direct and lead the Marketing & Communications Assistant
  • Executing seamless campaigns across a variety of mostly online & some offline channels which are considered, profitable and budgeted
  • Driving knowledge of the brand amongst our key demographics with a focus on changing lifestyles, habits, desires, wants and needs
  • Continually refining all comms across the business to simplify, amplify and satisfy the needs of our independent, locally aware and contactless business model
  • Growing our portfolio of stakeholders external in each of our neighbourhoods

As the main creative marketing & PR lead, your day to day will involve:

Refining Content Creation:

  • Lead the planning and execution of all content both creatively and strategically
  • Managing and informing the annual content marketing & communications plan
  • Mapping out day by day, week by week the stepping stones to create our brand tone of voice, values & vocabulary
  • Teaming creativity with commercial validity to incorporate search, paid ads,
  • Working closely with our creative partners to produce entertaining, engaging & purpose driven visual experiences online

CRM & Databases

  • Drill down into niches to harvest GDPR compliant data to form tomorrows Your Apartment fandom
  • Reviewing, enhancing & redefining all email, SMS, chatbot, flowbot communication with guests
  • Streamlining all comms to usher guests through the customer journey

Reputation & Relations

  • Strategically striving to further improve Your Apartment's rep online & amongst industry peers (incl. use of TripAdvisor, Google Reviews, Trustpilot, etc.)
  • Support the Reservations Team when delivering on Guest Experience from using during and post stay feedback and online reviews as well as adding to and reviewing the complaints resolution log
  • Incentivising & rewarding positive word-of-mouth & word-of-mouse
  • Seeking out, curating and deriving strong meaningful relationships with all internal stakeholders
  • Seeking out, curating and deriving strong meaningful relationships with external stakeholders in each of our neighbourhoods across the UK & Ireland
  • Liaising day to day with local, national and industry press & media relations to put Your Apartment front & centre

Reporting

  • Preparing weekly, monthly reports, quarterly & annual reports for management to demonstrate the value, achievements and ROI from all creative, marketing & PR activities

YourApartment.com

  • Reinventing yourapartment.com as the central ecosystem in which our business operates and acquires growth
  • Objectively driving direct bookings & revenue via our website
  • Collating, analysing & evaluating both top and deep level data to support and inform your marketing & communication tactics

Knowledge & Skillset Requirements

All candidates must be able to provide proof that they have completed a professionally recognised qualification or certification in Business, Marketing, PR, Advertising or Communications. These will include but are not limited to a professional certification from the CIM (Chartered Institute of Marketing) or an Undergraduate Degree in a Business, Marketing, PR, Advertising or Communications discipline.

The right candidate for this position will be able to demonstrate having good or advanced knowledge of the following:

  • Hospitality Operations and/or some Hospitality Customer Service Training
  • Mews (or another PMS System)
  • Google Ads, Google Search Console, Google Tag Manager, Google MyBusiness & GA4
  • Adobe Creative Cloud Programmes (in particular Photoshop & InDesign)
  • Microsoft & OneDrive
  • Mailchimp
  • Guest Experience (or another CRM/customer experience platform)
  • Monday.com
  • Meta Ads, LinkedIn Ads & Tik Tok Ads
  • Effective SEO & Content Marketing Tactics & Strategy
  • Wordpress CMS System

Benefits

  • 25 days paid holiday (plus Bank Holidays)
  • Company Laptop
  • Monthly team socials
  • Discounts on stays at Your Apartment
  • Annual company bonus (based on KPI's/targets being achieved)
  • Enrolment onto 'YA Journey' - our internal career progression programme

This is a hybrid role which is office based in Central London from 8.30am to 5pm, 4 days per week & 1 day working from home, Monday to Friday.

You may be required on some occasions to work evenings & weekends based on the demands of the role and the business.

Job Type: Full-time

Salary: £25,000.00-£40,000.00 per year

Benefits:

  • Company events
  • Company pension
  • Gym membership

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus

Ability to commute/relocate:

  • London: reliably commute or plan to relocate before starting work (required)

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 3 years (required)
  • Marketing: 3 years (required)

Work Location: In person

Expected start date: 21/08/2023

digital marketing
Your Apartment

www.yourapartment.com
Bristol, United Kingdom
Unknown / Non-Applicable
Unknown
Company - Public
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