digital marketing Southampton, England
Job description
Digital Marketing Coordinator
Fairthorne Manor, Botley, SO30 2GH
37.5 hours per week – Monday to Friday
Salary: £22,500 to £23,000 per annum plus excellent benefits
Benefits to you:
- Employer pension contribution of 3%
- 25 days holiday FTE plus Bank Holidays, accruing an additional day for each year of service up to 30 days
- Options to purchase additional annual leave
- 50% discount on nursery fees
- Day camps discounts: 1 week free and 1 week at 50% per child per annum
- Campsite and activities discounts at YMCA Fairthorne Manor
- Cycle to work scheme
- Company laptop and phone
Job Purpose:
As a Digital Marketing and website content specialist, you will drive digital marketing efforts, manage website content, and create visually compelling social media content aligned with the charity's brand and values. You will be part of a small, solution-oriented team, providing responsive digital support and training while assisting with basic tech support.
Proficiency in Adobe software, WordPress, and social media platforms is essential. Your agility, trend awareness, and ability to present and execute ideas will be crucial in this dynamic role. In addition to technical knowledge and attention to detail, effective communication with diverse stakeholders is key. You will work closely with the Marketing Manager and collaborate with colleagues from various departments, including Fairthorne Programme, Early Years, Events, Fundraising, and Sales.
We are seeking a candidate who can play a pivotal role in driving our digital transformation and shaping our digital future. Your expertise in developing innovative channels and marketing strategies will enable us to effectively meet the needs of the communities we serve. You will have the opportunity to challenge the status quo, identify new avenues, and contribute to our ongoing growth and success.
While primarily based at Fairthorne Manor, some travel to other YMCA branches in Hampshire and the Isle of Wight may be required with occasional out of hours work.
What you will be doing:
- Adhere to the YMCA Way principles in all activities.
- Day to day responsibility for maintaining the YMCA WordPress site and various social media platforms used across the charity such as uploading blog posts, SEO and content tagging, image sizing, creating graphics etc.
- Develop and execute digital marketing initiatives in alignment with the marketing plan, ensuring seamless integration with traditional marketing efforts.
- Produce high-quality digital content targeted to external and internal audiences, utilising channels such as social media and email in collaboration with service managers and other stakeholders.
- Serve as the charity’s Relationship Manager with Meta, Linked In, Twitter, Wired+, and web developer
- Provide technical support, account management, and training for internal audiences in digital channels.
- Co-ordinate with IT colleagues to minimise downtime and disruptions, while maximising e-commerce accuracy and progress. Be supportive of plans for expansion, technical upgrade, and introduction of new software platforms with strong collaborative working practice.
- Use your graphic design and software skills to create content across the YMCA brand, (for example social media ads and short video content) for promotional purposes and creating assets for advertising campaigns on Meta. Assist colleagues with templated presentations.
- Create and edit photos, videos and graphics of the main programmes and services
- Stay informed about emerging channels, tools, and trends to keep YMCA up to date with all generations
- Collect and review analytics, particularly related to digital engagement, and provide feedback to the senior team
- Maintain excellent relationships with internal and external stakeholders
- Act in the interests of personal safety & others at all times
- Fulfil any other reasonable requests by the management of the charity.
Qualifications and experience we are looking for:
- Minimum of 12 months digital marketing experience
- Knowledge and understanding of the main social media video platforms (YouTube, Facebook, Instagram, TikTok, LinkedIn for example).
- Ability to understand and correctly follow brand guidelines, as well as creating new designs when briefed.
- Good knowledge of CMS systems, particularly WordPress and associated plug-ins including SEO
- Some HTML and CSS knowledge (complex work is undertaken by external developer)
- Building emails and automated campaign processes including segmenting and testing data from CRM customer platforms (we use Netsuite and Wired+)
- Managing PPC including Google Ads
- Graphic design skills using Adobe Illustrator and Canva
- Photography experience is desirable
- Video creation and simple graphic design edits (Adobe Creative Suite and Canva)
- Experience in service marketing using a range of approaches, adapting communications to different audiences
- Production and interpretation of analytics, able to present data and trends
- Evidence of recent professional development.
About you:
- Proven ability to manage multiple projects and meet deadlines
- Genuine enthusiasm for helping people achieve healthy, happy lives
- Strong copywriting, editing and reporting skills
- Experience using Canva or graphic design skills preferred
- Excellent listening and communication abilities
- Friendly and approachable
- Maintains confidentiality when required
- As a team-player, you'll be confident to voice your opinions and bring credible ideas to the team, as well as support colleagues to deliver
- Thrives under pressure and delivers accurate work within deadlines
- Demonstrates genuine passion for the charity’s mission
About YMCA:
We believe that everybody should have the opportunity to lead happy, healthy lives. YMCA Fairthorne Group (YMCA) is a community-based charity that brings people of all backgrounds and abilities together in YMCA places to identify and deliver effective programmes that meet their needs.
We work across Hampshire, Isle of Wight, Portsmouth, and Southampton, providing programmes to over 40,000 people every year. Programmes include multiple early years settings, Day camps, community activities, the annual national Young Carers Festival, and supportive housing for young people and families experiencing homelessness.
Please apply now for this rewarding position and be part of an amazing charity who continue to support and achieve wonderful things within the community.
The application deadline is open until the position is filled.
Interviews will be on application meeting job requirements
Round 1 - Phone/online interview on application review
Round 2 - In person [Dates TBC].
You will be asked to complete some simple tasks using the software skills in the job description.
Job Types: Full-time, Permanent
Salary: £22,500.00-£23,000.00 per year
Benefits:
- Additional leave
- Childcare
- Company pension
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Southampton: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
