digital marketing Hatfield, East of England, England
Viatris
Full Time
Hatfield, East of England, England
46778 - 28965 GBP ANNUAL Today
Job description
7540 Viatris UK Healthcare
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
This role will support the development and implementation of digital marketing strategies for our brands within the Branded Business Unit. You will ensure that plans are in place to meet specific key performance indicators (KPIs) while aligning with local product strategies, market conditions, and corporate marketing directives.
A crucial aspect of the role will be leading and developing a team of Digital Marketing Officers, ensuring they are equipped to work on projects and campaigns that drive customer behaviour in accordance with our plans.
This role is based at our Hatfield Office, however business travel or working at other locations may be required
Every day, we rise to the challenge to make a difference and here’s how the Digital Marketing Manager role will make an impact:
About Your Skills & Experience
For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
Essential Experience and competencies
Desirable experience and competencies
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.
Diversity & Inclusion at Viatris
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit
Sustainability at Viatris
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognising that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
This role will support the development and implementation of digital marketing strategies for our brands within the Branded Business Unit. You will ensure that plans are in place to meet specific key performance indicators (KPIs) while aligning with local product strategies, market conditions, and corporate marketing directives.
A crucial aspect of the role will be leading and developing a team of Digital Marketing Officers, ensuring they are equipped to work on projects and campaigns that drive customer behaviour in accordance with our plans.
This role is based at our Hatfield Office, however business travel or working at other locations may be required
Every day, we rise to the challenge to make a difference and here’s how the Digital Marketing Manager role will make an impact:
- Develop and execute digital marketing strategy, aligning it with business goals and overall strategy.
- Lead and manage the Digital Marketing team, fostering their growth and development.
- Collaborate closely with the Head of Marketing to integrate digital initiatives with brand marketing plans.
- Integrate and work closely with the Marketing team, overseeing the management of digital activation alongside brand marketing plans.
- Utilise various digital channels (email, display, content, affiliates, SEO, PPC, social) strategically.
- Drive conversion, increase brand awareness, and track campaign performance for optimisation.
- Manage the upkeep of branded and Viatris websites, ensuring high quality and user experience.
- Support the sales team with digital brand activation, materials, and webinars.
- Maintain compliance with SOPs and legal requirements within the digital department.
About Your Skills & Experience
For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
Essential Experience and competencies
- IDM or Tech/Marketing related qualification.
- Experience as a Digital Marketing Manager, including team management.
- Understanding and experience in omnichannel marketing.
- Excellent written and communication skills, negotiation, and problem-solving abilities.
- Proficiency in utilising and optimising digital marketing channels/platforms (social media, email, WebEx, CRM, analytics tools) in a B2B/B2C context.
- Strong leadership skills, ability to work independently and collaboratively, and build lasting relationships.
- Familiarity with content management solutions (CMS) and Salesforce CRM, customer databases, SFMC (B2B marketing automation solution), Sitecore, or similar platforms.
Desirable experience and competencies
- Project management experience.
- Technical web-based knowledge including HTML and CSS - Desirable.
- Experience within the following platforms desirable: Adobe Suite, including Photoshop, Illustrator and InDesign; VEEVA PromoMats, VEEVA CRM & VEEVA EDetails.
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.
Benefits at Viatris
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary:
• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices • Competitive compensation package inclusive of annual discretionary bonus
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Some of our benefits include the following on top of a competitive salary:
• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices • Competitive compensation package inclusive of annual discretionary bonus
- Focus on career progression with growth and development opportunities
- Hybrid work model
- Emphasis on Health & Wellness programmes
- 100% paid medical insurance and Employee Assistance Programme
- Life cover
- Excellent employer-matched pension scheme with Viatris contributing up to 11%
- 2 paid volunteer days per year
Diversity & Inclusion at Viatris
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit
https://www.viatris.com/en/Careers/Diversity-and-Inclusion
Sustainability at Viatris
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognising that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
Viatris
www.viatris.com
Pittsburgh, United States
Scott A. Smith
Unknown / Non-Applicable
10000+ Employees
Company - Public
Biotech & Pharmaceuticals
2020
