digital marketing Perth, Scotland
Job description
Annual Remuneration:
- Starting Salary: £35,000
- Plus access to Company Bonus scheme
Standard Working Hours: 37.5 Hours / Week (Mon-Fri, 9am-5pm)
**The company currently practices a blended approach of home and office-based working**
About ScotForce Healthcare
We’re a leading healthcare staffing provider, working to become the benchmark healthcare agency in Scotland – celebrated for our people and valued by our people. We’re a fast-growing business, with offices in Perth, Edinburgh and Glasgow and a team of over 300 field-based healthcare professionals.
Due to our sustained growth we are hiring a Digital Marketing Manager for a newly formed position, and therefore seek a self-starter who can take the initiative, put their own stamp on this exciting new role and play an important part in the company’s ongoing success.
About ScotForce Healthcare
The primary objectives of the role are to ensure the company has an excellent digital footprint and to oversee all day-to-day marketing and communications projects for both internal and external audiences.
- Working with Sales personnel to create effective B2B marketing campaigns and measure engagement / leads
- Working with Recruitment personnel to maximise the performance of candidate attraction methods
- Working with Operations Personnel to strengthen customer and staff engagement
- Monitor and analyse the performance of digital content and use data insights to inform content strategy
- Social media content creation and performance tracking
- Creating digital brochures and digital forms
- Website development and SEO
- Content creation /copywriting
- Monthly reporting (including Google Analytics) to senior management
- Overseeing other digital / marketing projects, as required
Working for ScotForce Healthcare
We believe in strong values and principles which puts employee satisfaction at the core of what we do. Work has to be fun and engaging – and that relies on having a great service, a great environment to cultivate it and a great team to deliver it, who enjoy working with each other.
It’s these values which stimulate the creativity and innovation we need to grow our share of the marketplace and move closer towards our vision of being the benchmark healthcare agency in Scotland.
We’ll provide the environment, the support and personal development opportunities for our people to succeed, while encouraging everyone to use their autonomy and put their own style on what they do. In turn, we want to hear from candidates who not only have the prerequisite skills and experience, but the ambition, discipline and work ethic to maximise their potential. We need people who are eager to continuously learn, develop and implement new skills to adapt to a changing marketplace and who have the confidence to bring their knowledge and ideas to the table.
You will be provided with a competitive starting salary and regular review opportunities where your future salary growth and development will be directly linked to your own contribution to the business.
Candidate Specification
- Bachelor’s degree in Marketing, Communications or a related field (or equivalent)
- Experience in a B2B service environment
- Experience in digital content creation
- Knowledge of SEO best practices and experience with web analytics tools such as Google Analytics
- Experience working with marketing platforms such as Hubspot
- Good copywriting skills
- Strong attention to detail and ability to work independently
- Excellent communication and collaboration skills with colleagues of all levels
- Ability to prioritise and manage multiple tasks and projects
Please submit your CV and a Covering Letter to: [email protected]
