digital marketing London, England
Job description
Marketing Executive, BBC Good Food Shows (£27,000 plus commission)
Immediate Live is the UK’s leading producer of unmissable consumer events; creating premium, passion-led events and experiences that connect and inspire audiences as they come together to share, learn and participate in their interests. Our specialist content creators, producers and commercial teams are as passionate about their subjects as our audiences - working together to create live experiences and online content in art and design, textiles and craft, cycling, dance, food, gardening and travel for communities throughout the UK and across the world.
About the role
We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team to work across the BBC Good Food Shows.
As a Marketing Executive you’ll have the ability to support our event marketing team, helping them deliver first-class multi-channel marketing campaigns to attract the right quality and quantity of audiences and to achieve maximum revenue across our events and experiences. We’re looking for someone who will understand the objectives and timescales for the events and work in an organised way to deliver the campaign plan.
As a Marketing Executive you will;
- Work with the marketing team on the implementation of marketing plans to achieve objectives relating to visitor attendance and revenue targets
- Understand the objectives and timescales for the event and work to those deadlines
- Work with the data and CRM leads, to manage the campaign data requirements, supported by the Marketing Manager
- Assist in the production of targeted and effective marketing materials
- Help maintain day-to-day relationships with relevant agencies and suppliers including creative, ticketing, print, media buying and PR
- Assist in the planning and delivery of multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns
- Ensure each event website is kept fully up to date with relevant content and consistent brand voice
- Manage email marketing using the Adestra platform, delivering segmented campaigns with well written and engaging copy
- Liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that they are maximising marketing opportunities pre, during and post-event
- Assist in the development and scheduling of social media campaigns
- Manage customer service enquiries, responding to inbound customer emails, and social media comments and messages
- Support in the delivery of the detailed results of the marketing campaign for the creation of post-show reports
- Support in the B2B promotional campaign activity to help drive new exhibitor stand bookings
- Create surveys in Explori and Google Forms, supported by the Marketing Manager, to deliver deeper audience
understandings - Use of basic software such as Canva, Pixlr and Video editors for creation of campaign assets, images and short-form video
Requirements
- Effective interpersonal and communication skills
- Understanding of marketing and campaign planning
- Experience in basic website management
- Understanding of digital marketing tools and campaigns (email, social, and website)
- Good overall IT skills including Outlook and Microsoft Office
- Organised, with good time management
- Excellent written English and proof-reading skills
- Interest in content and copywriting
- Creative flair and eye for design
- Effective time management
- A proactive approach and the ability to work under pressure
- Ability to pay close attention to detail
- Willing to learn, adapt and grow within a role
- A good visual eye for design and imagery, with strong attention to detail
- Passion and understanding of live events
- Able to attend all event days, working onsite alongside the rest of the team
Benefits
- A relaxed working environment with regular socials including a summer festival
- Immediate Community webinars, well-being initiatives and Mental Health First aiders
- 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
- Tailored training and development through our Love Learning platform
- A progressive and transparent culture with clear career progression
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
- Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
- Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.
Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;
We care
We succeed together
We enjoy the ride
We are bold
We never settle
We get on with it
People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
