digital marketing Kingston upon Hull, England
Arco (Brazil)
Full Time
Kingston upon Hull, England
33000 - 12.04 GBP ANNUAL Today
Job description
About The Role
The purpose of the Email Marketing Executive is to deliver all of Arco’s customer facing e-mails and manage the supporting operational data processes related to Arco eMail Marketing.
Key responsibilities include:
Key responsibilities include:
- Setting up and configuring e-mail templates and content containers within Arco’s chosen eMail service provider/technology
- Managing and executing the scheduling and phasing of e-mail sends in conjunction with campaign owners and the broader marcomms plan
- Consulting with marketing campaign owners on best practise email marketing techniques
- Reporting on e-mail performance KPI’s and feed those into central reporting and directly to campaign owners
- Owning the day-to-day relationship with the e-mail service provider (technology vendor)
- Defining e-mail audiences through querying, interrogating, and augmenting disparate data sets
- Educating and informing marketing campaign managers and other key stakeholders on the extent and limitations of our eMail marketing capability
- Maintaining and sharing data models and rulesets that are native to the eMail Service Provider/technology such that they can be understood and audited as part of Arcos broader data governance
- Supporting imports and exports of customer data in and out of the eMail marketing system in support of broader CRM activity
On top of working for the UK’s leading integrated health and safety experts, you’ll also receive:
- A starting salary up to £33,000 plus up to 10% annual bonus
- 32 days holiday inclusive of bank holidays, plus the option to purchase up to 5 more days
- 2 fully paid Community Volunteering days every year
- An excellent pension and 8x salary Life Assurance scheme
- A huge range of high street retailer discounts to help with cost of living via MyArco Perks
- Free, 24-hour access to our Employee Assistance Programme
- Access to our Learning Management System, to support your personal and career development
- Long-term service awards – we’re proud to have employees who have worked for us for 40 years
About you
The ideal Email Marketing Executive will be/have:
- Solid understanding of CRM operations in a mid/large B2B business
- Expert level operational experience in relational databases and data manipulation (Alteryx or similar and SQL databases)
- Expert level operational familiarity with Enterprise eMail technologies and marketing automation technologies
- Expert and proven knowledge of the latest eMail marketing techniques and best practice
- Working understanding of data protection legislation
- Day to day operational management of 3 rd party technology vendors
- Working knowledge of end-to-end Marketing Operations in mid/large B2B businesses
About Us
As the UK’s leading integrated health and safety experts, Arco combine multi-channel distribution of 170,000+ products with specialist training, consultancy, and site services. Our history spans over almost 140 years, and we are at the start of an exciting new chapter, with ambitions to make us more profitable and sustainable, following the recent appointment of our new CEO.We’re 100% committed to developing our business in a way that benefits our people, our customers, the communities we serve and the planet. We are now moving forward through a period of change as we begin to align our culture, behaviours and ways of working to drive performance and ensures we will succeed together and be rewarded for that shared success. Because It’s on us. To deliver. Together.
Our behaviours; Perform, Care, Collaborate and Deliver, create and turn in to tangible actions, and we’re now looking to recruit an Email Marketing Executive who can align to these behaviours, and help us achieve our goals.
Arco (Brazil)
www.arco.com.br
São Carlos, Brazil
Unknown / Non-Applicable
Unknown
Company - Private
