Digital Marketing Assistant Inverness, Scotland
Job description
About Global Energy Group
Global Energy Group comprises a specialist range of service-focused companies and world-class facilities - all focused on delivering strategic excellence, meeting the challenges and objectives of our clients and looking ahead to the goals to come. Each company within our Group is drive by performance, rigorous safety standards and encouraging a shared culture of innovation and continuous improvement. It's our continued investment that drives these high-performance standards and positions us as a leading partner for prominent energy industry clients across a wide range of sectors, and this investment extends to the most valuable resource we have - our people.
Location:
Aberdeen
Job Description:
We are seeking a motivated and creative Digital Marketing Assistant to join our dynamic marketing team in Aberdeen. Reporting to the Head of Brand & Stakeholder Relations, you will play a crucial role in enhancing our online presence, engaging with our target audience, and contributing to the growth of our business. If you are passionate about digital marketing, possess strong communication skills, and are eager to make an impact in the energy services sector, we want to hear from you.
Key Responsibilities:
Content Creation:
Develop compelling and informative content for web, social media and events.
Collaborate with subject matter experts to produce content that showcases our expertise and services in the energy industry.
Social Media Management:
Manage and maintain social media profiles (e.g., LinkedIn, Twitter, Instagram) to increase brand visibility and engagement.
Create and schedule regular posts, monitor comments, and actively engage with audiences.
SEO and Website Optimisation:
Assist in optimising our website for search engines (SEO) to improve organic search rankings and drive traffic.
Monitor website performance and make data-driven recommendations for improvements.
Digital Advertising:
Assist in managing digital advertising campaigns (e.g., Google Ads, social media ads) to promote our services and reach target audiences effectively.
Analytics and Reporting:
Generate regular reports on digital marketing performance, including website traffic, social media engagement, and email campaign metrics.
Use data insights to make recommendations for optimising marketing strategies.
Events:
Support the wider marketing 7 Communications team to develop engaging content and materials for events and conferences.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or a related field
- Strong written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, including content management systems, social media management tools, email marketing platforms, and analytics tools.
- Basic knowledge of SEO best practices.
- Creative thinking and the ability to generate engaging content ideas.
- Excellent organizational and time management skills.
- Enthusiasm for the energy services sector and a willingness to learn.
