Find More Than 10K+
United Kingdom Jobs

Level 3 Digital Marketer

Company: GSA Business Development

Full Address: 73 Cornhill, London, EC3V 3QQ (This is a role that is remote based. We do not have an office)

Weekly Hours Worked: Monday to Friday 40 hours.

Salary: £10.00 – £15.00 per hour

Please contact La’kei on La’[email protected] or call 0203 834 2872

About the company:

GSA Business Development Ltd is a niche telemarketing/lead generation agency that was established in the year 2000 to provide marketing and lead generation services to business-to-business customers in the UK. The business has grown, albeit remains very small, but now works for large companies such as Honeywell, Veolia, Mile, OKI and Love2Shop in addition to smaller businesses. We punch above our weight not least because we have built partnerships with near-shore organisations in Hungary, Spain, and South Africa to provide multi-lingual telemarketing capabilities for larger scale customer telemarketing campaigns.

The company has some established repeat customers, receives good customer referrals, and gets a good number of inbound leads via Google. We have 28 5 Star Google Reviews on Google, and many and testimonials on our website.

In addition to telemarketing, the business provides LinkedIn lead generation, a service we’d like to expand further, telemarketing training, email marketing, and builds marketing lists for clients that wish to generate new business.

A typical client has a problem. They are not seeing enough fresh sales leads into its business. That means either the directors or sales team is not generating enough growth. They come to us to increase their opportunities to do more business. We do that through a combination of telemarketing (calling up potential new prospects), email marketing, and LinkedIn outreach on behalf of our clients.

The company already has nearly 500 blogs, videos, podcasts, and infographics on its website and is looking to increase this number. Our content marketing strategy is a key component of our success since this content has led to good rankings on search engines that have provided excellent leads and new business.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketing Apprenticeship with GSA Business Development.

Job Description:

• Manage GSA online presence including, but not limited to, our website, LinkedIn Company and Employee pages, LinkedIn Showcase page.
• Consider whether Twitter, Facebook and our YouTube channel can be used more effectively to promote our business.
• Maximise the use of our blogs and videos.
• Identify non-competing content from other sources for curation to GSA social platforms so we act as a conduit for interesting content on marketing and lead generation.

Manage LinkedIn as a key sales and marketing channel and route to market including, but not limited to:

• The use of Sales Navigator to its fullest extent.
• LinkedIn groups.
• Extending connections to targeted individuals.
• InMail and other features and measures to generate sales leads and increase our network that can share our content.
• Manage our LinkedIn automation tool Salesflow for ourselves and our clients under the direction of our Telemarketing Operations Manager.
• Develop and implement a plan for development and regular creation and distribution of content on all social channels to increase our followers and connections within our target audience.
• Increase the number of sign-ups to GSA newsletter on our website to build our database amongst targeted companies.
• Develop targeted newsletters to those opted-in subscribers to our content with a view to increasing leads.
• Generate ideas for and implement new content for blogs, videos, newsletters, infographics, case studies and so on.
• Where appropriate, manage external suppliers on Fiverr and elsewhere to generate new content and solutions for GSA (e.g. cartoon explainr videos, infographics etc).
• Work with our external suppliers to develop SEO.

Client support (supporting our Telemarketing Operations Manager)

• Research, where required, prospect lists for customer campaigns.
• Support our telemarketing operations manager with CRM tasks, especially set-up where required.
• Run client reports if required.
• Undertake campaign analysis where required.
• Help to create reports, presentations, and proposals using design software such as Canva, and/or PowerPoint.

Your duties and responsibilities in this role will consist of:

We had a marketing executive for over 4 years until Covid. We recruited successfully straight from Herts University. That individual remains close to the business but has moved on. It was a mutual decision.

Now, we are in a position where we have done a number of things and want to push on. The new initiatives include:

• A new website with more content.
• Weekly blogs (not least including the use of ChatGPT.
• SEO – we currently use our web agency to provide SEO services.
• Backlinks – this is important for SEO, and once again, we are using our web agency.
• Ongoing web maintenance to ensure bugs and errors are eradicated.
• Identified new resource partners in South Africa to enable us to improve margins and give us more scale for bigger campaigns.
• Data tools – we are looking at bringing data tools on board to enhance the data we provide to customers and to our telemarketers to improve success rates.

This is not the full list. We are always looking to find new ideas, tools, and initiatives to benefit our clients, and to increase our sales and profitability. For example, we do not currently manage any LinkedIn profiles for clients. This could involve posting on their behalf, commenting on other posts, posting in groups, and so on.

The Challenges

With such a small team in management, time is against us. Equally, our owner and MD, Jonathan Silverman, runs the business, undertakes the financial side, and does sales and marketing. Our Telemarketing Operations Manager, Kevin Harmsworth, manages clients, sets up and manages campaigns, manages our telemarketing team, and liaises with our partners. He also manages our CRM system through external administrators and sets up client LinkedIn automation campaigns using our tool Salesflow.

• To build new initiatives for clients e.g. email marketing campaigns, LinkedIn outreach, specialised B2B content creation etc
• Back-up for CRM campaign set-up – there are times where our admin team is not available, and we need campaigns set up urgently on our CRM
• Data analysis
• Report generation – e.g. where Kevin is away, and client reports need to be loaded on the shared drive
• SEO – whilst we have an agency, someone needs to work alongside them to maximise our content for SEO
• Content creation – this may be difficult, without knowing the industry, but ChatGPT and tools such as Frase.io, now makes life a lot easier
• Content distribution – we used to use Loomly but have stopped all content distribution outside of LinkedIn once a week. Note. This could include working for our clients as a service.
• Using new tools – we use Lusha for data building and are considering extending this use.
• Using our LinkedIn automation tool (Salesflow) for our own campaigns and for those of our clients.

There will also be ad hoc requirements to support both the MD, and Telemarketing Operations Manager with marketing and client support.

Important

Given the success of our organic lead generation through search engines, a core function of this role will be to develop our digital presence further to generate more organic leads into the business. Email marketing and LinkedIn marketing are also an important areas for development and growth.

Qualifications:

• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)

Skills Required:

• The desire, and ability, to work remotely and unsupervised
• Excellent attitude with an outgoing personality
• Excellent communication skills
• Excellent written English including punctuation and grammar
• Ideally someone that has experience of writing B2B blogs and/or producing videos
• Adaptability to multiple tasks.
• A desire to take tasks through to completion, dotting I’s and crossing T’s.
• Good organisation and planning skills.
• Creativity to come up with new ideas.
• Some understanding/commercial awareness.
• Excellent IT skills including familiarity Google Workspace.

Personal qualities:

• A degree or some experience in Marketing would be an advantage.
• A good base understanding of digital marketing, social media and online especially LinkedIn.
• Strong organisational skills
• Creativity to think outside the box.
• Ability to use spreadsheets to analyse data.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

• Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:
• Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
• Execute multi-channel digital campaigns using online platforms.
• Monitor and evaluate channel and campaign performance using different analytical tools.
• Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.