Digital Marketer Remote
Job description
About us
minicabit is Britain’s largest cab comparison website, on a mission to be the most trusted, decarbonised mobility platform. We are the cab booking platform for millions of passengers across 550+ UK towns & cities, as well the partner for major travel brands such as booking.com, Heathrow Airport, Stansted Airport and Expedia.
To drive the fast-paced growth of our online marketplace as we transition to Electric Vehicles, we are looking for a UK-based, innately growth-minded Marketing Manager, to lead growth marketing across all digital channels (paid ads, SEO, email marketing/CRM, affiliates, social media, content) at all stages of the funnel. The role can involve working fully remotely or on a flexible basis from our London office, with a small but smart team at a critical point in our growth.
What you’d be doing :
- Define, prioritise and deliver all growth marketing efforts across customer acquisition/engagement and booking revenue growth/profitability across our B2C website, mobile app and B2B accounts
- Deliver cost-effective, growth driven campaigns across paid ads, SEO, email marketing/CRM, affiliates, social media, content, collaborating with existing agencies (where relevant) and other growth partners
- Measure and report performance of all growth marketing campaigns, assess against goals (ROI and KPIs), and optimise CAC and LTV based on performance, leveraging various data analytics tools
- Analyse key performance metrics and suggest solutions to forecast revenues and boost customer acquisition, conversion and engagement
- Manage our A/B testing efforts based on strong hypotheses to identify further growth opportunities and scale winning tests
- Align with Cab supply management to optimise efficiency of our channels on a weekly basis
- Input into requirements for customer-facing features of our product roadmap across web and app.
This might be a role for you if have experience :
3+ years’ experience in driving and executing growth strategy in a fast-paced, high growth and seasonal B2C e-commerce business in the travel & leisure space
- Results-focused and target-driven, with a proven track record of meeting revenue targets and improving digital marketing ROI
- Passionate about growth with a commitment to data-driven decisions
- Solid experience in driving booking revenue for web and mobile apps via
o SEO strategy & delivery, with a strong understanding of its technical and content opportunities
o Paid channels across PPC, affiliate marketing platforms, social media ads
o CRM campaigns across web and app
o Optimising conversion funnels and running A/B tests
- Experience with online Marketing tools including CRM, Google Analytics, Google Tag Manager, Google Search Console
- Organised self-starter in a fast paced, goal-driven environment and able to work autonomously or as part of a team
- Excellent verbal and written communication skills
- Computer literate, comfortable with Microsoft Office (Excel, Word, Powerpoint)
Nice to have
- Knowledge of Canva and a good eye for copywriting and design to create/manage high-converting and engaging content
- Experience with creating/managing Zapier automations and managing basic SQL queries a plus
- Experience working with product teams
- A passion for maintaining awareness of new marketing trends
Job Type: Full-time
Salary: Up to £50,000.00 per year
Benefits:
- Employee discount
- Employee stock ownership plan
- Profit sharing
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Application question(s):
- Are you based in the UK
Experience:
- Digital marketing in Travel: 3 years (required)
- SEO: 3 years (required)
- PPC Campaign Management: 3 years (required)
Work Location: Remote
