Digital Marketer Pitlochry, Scotland
Job description
Adkins & Cheurfi Recruitment are recruiting for an E Commerce Customer Experience Manager for a renowned luxury country store nestled in the Highlands of Scotland.
About the company:
Renowned as Scotland’s most prestigious country store set in the Highlands of Scotland half an hour north of Perth. No trip to Scotland is complete without a visit to The Home of Country Clothing which offers a unique variety of shopping opportunities rolled into one.
About the role:
As a Digital Customer Experience Manager, you will be responsible for optimising the digital experience of our retail customers across various digital channels. You will work closely with cross-functional teams, including marketing, Ecommerce, and IT, to design and implement digital strategies that improve customer conversion, drive sales, and enhance brand loyalty.
- Develop and implement an AB testing program to optimise the customer experience on The House of Bruar website and increase the conversion rate.
- Enhance the customer experience across all digital touchpoints, including websites, social media, email marketing and other channels.
- Conduct regular analysis and research to identify customer needs, preferences and pain points, and use insights gained to optimise the digital experience.
- Work with the Ecommerce developers to optimise online shopping experience, including checkout, payment, and delivery processes.
- Manage relationships with external vendors, agencies, and technology partners to ensure maximum benefit from digital partners.
- Monitor digital performance metrics, analyse data and report on results to identify areas for improvement to further optimise the customer experience.
- Stay up-to-date on industry trends and emerging technologies and recommend new digital initiatives to improve customer engagement and sales.
The perfect candidate will be / have:
- 3+ years of experience in digital marketing, ecommerce, or a related field.
- Experience managing digital campaigns across various channels, including social media, email marketing, mobile apps and websites.
- Familiarity with digital analytics tools and platforms.
- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Strong communication, collaboration and interpersonal skills.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Knowledge of the retail industry and customer behaviours is a plus.
- If you are passionate about digital experiences, have a proven track record of driving sales through digital channels and enjoy working in a collaborative team environment, we encourage you to apply for the Digital Customer Experience Manager position.
Additional benefits:
- Competitive salary.
- Generous holiday allowance.
- Career progression and learning and development opportunities.
- Work life balance.
- Being a part of a company whose values will give you a standard to aspire to and underpin who we are as a company and a community.
Job Types: Full-time, Permanent
Salary: £32,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Gym membership
- On-site parking
Schedule:
- Monday to Friday
- Weekend availability
Work Location: In person
