Job description
Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.
Who We Are:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.
Key Responsibilities Include:
- Reporting to the Senior Digital Manager, utilise the full range of online tools to build growth, engagement and conversions for A&E event portfolio, across social media, email and website
- Alongside the Senior Digital Manager, manage development and delivery of the marketing strategy for A&E events – specifically focussing on digital for Big Feastival, Windsor Great Park Illuminated and supporting other events as required
- Manage owned social media channels, creating and posting organic content
- Leverage artists, talent, and relevant event spokespeople to generate new ideas for content creation, tapping into trending conversations with consumers
- Project manage internal and external content production teams and graphic designers in the production of innovative and engaging content: photography, video and animation
- Work closely with centralised Digital team on paid campaigns across Social and PPC
- Manage the execution of email strategy, creating engaging content, building, distributing emails
- Contribute to influencer and content creator strategies, with a focus on pre-event coverage as a result of paid and gifted partnerships
- Work closely with internal and external stakeholders to ensure sponsor and partner requirements are fulfilled and opportunities for reciprocal marketing are maximised
- Employ first-class copywriting and content creation skills to establish a clear and consistent tone of voice and meaningful narrative
- Manage weekly reporting process and use data to shape strategy and decision making, track platform growth and analyse content performance
- Drive innovation and new practices, keeping on top of trending reels and TikToks, industry updates and consumer behaviour
- Identify and approach potential new digital, social and content partnerships to continually evolve and elevate our marketing campaigns
- Contribute to monthly digital meetings, supporting Senior Digital Managers on planning brainstorms and sharing industry news and updates in order to elevate creativity within the team
- Any other duties that are within the scope of the role that may be required
- Unusual Challenges or Circumstances include some weekend work where you may be required to travel to events in line with the Arts & Entertainment portfolio and outside of event travel there will be a requirement to travel for meetings and to capture content as part of the role.
Key Results Areas:
- Growth social media channels, in terms of audience numbers and engagement
- Increase sign-ups to newsletter database by a minimum of 10% per event over the course of the campaign
- Regularity of publishing on social profiles and emails and occasionally website
- Above industry standard engagement in email and social (open rate, click rate, shares, likes, comments)
- Implementation of new digital partnerships that drive increased brand awareness, social engagement and audience growth
You Will Have The Following Strengths:
- Proven experience of working in an events/ client-facing marketing environment with a portfolio of events where selling tickets is the key measure of success
- Previous experience in either a Social Media or Digital Marketing role
- Understanding and enthusiasm for digital marketing in practice
- Ability to work with minimum supervision, be self-motivated with a pro-active attitude to meet deadlines
- Interest and passion for arts and culture
- Up to speed with current marketing trends, techniques and platforms is imperative
- Understanding and working knowledge of social media platforms, such as Facebook, Instagram, etc
- Excellent interpersonal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues, stakeholders and partners as well as an ability to manage multiple stakeholders
- Excellent relationship management and presentation skills
- Strong leadership, organizational and project management skills
- Analytical and creative thinker
- Good understanding of social media and digital platforms and metrics
- Proficient in budget management
- Experience in HTML and Photoshop will be advantageous
Your Career at IMG:
IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. For example, a role that people previously advanced to from the role or the level of this position is Senior Digital Manager or Consumer Marketing Director. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.
As a valued employee you will have access to development tools including the Events Leadership Academy and the Events Mentoring scheme to support your career and personal development with IMG.
Our Values:
- We are fueled by Persistence, adapting and seeking solutions in the face of challenges.
- We support and elevate diverse voices, promoting equity and Inclusion within our company, industries and community.
- We operate with a spirit of Entrepreneurialism, a willingness to take risks and mindset that is built to disrupt.
- We rely on Collaboration across our network to power culture and unite people around the world.
- We hold ourselves to the highest standards of Excellence in every aspect of our work, including how we interact with one another, our clients and our partners.
Our Work Ethic:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and ally-ship the way we do anything. Fiercely and fearlessly. As a global company that drives culture we endeavor to reflect the world’s diverse voices both internally and externally to ensure success in our mission.
If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.
The Process:
We appreciate the time take to apply for the role and your recent interest in IMG. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.Endeavor
https://www.endeavorco.com/
Beverly Hills, United States
Ariel Emanuel
Unknown / Non-Applicable
Unknown
Company - Public
Culture & Entertainment
1898